Bynder Marketing Insights

What is Bynder?

Written by Brian Kavanaugh | 10 August 2016

So what exactly is Bynder? If you find yourself asking that question, it means you’ve heard of us, but don’t quite know us yet. Here is the long and short of what Bynder is all about...

Simply put, Bynder offers a cloud-based platform for marketing teams to create, find, and use digital content. Every brand that leverages media, graphics and documents for marketing or sales efforts is a great fit to use Bynder’s portal. More than 250,000 brand managers, marketers, and creatives use Bynder’s brand portals every day to: 

  • collaborate globally
  • produce, review, and approve new marketing collateral
  • circulate company content at the click of a button


Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration throughout the organization. These brands have committed to centralized content management, and have said goodbye to email attachments, storage limits, and disjointed marketing processes.

What else is Bynder?

Bynder is a time-saver
Streamlining the management of marketing projects in the cloud directly equates to a faster average turnaround time on projects, helping brands get campaigns launched quicker and plan for resources and budgets more efficiently.

Bynder is a global connecting point
Many of the brands utilizing the Bynder brand portal have a global presence, or are looking to expand to new markets. It’s imperative that they can collaborate across countries on the creation, approval, and distribution of content, while also maintaining the quality and consistency of the brand. Bynder is the central environment in which all of that happens, similar to Skype or FaceTime in its importance for global business communications. 

Instead of emailing files  to the Amsterdam office or messaging design edits to someone in London, collaboration happens in the Bynder portal.

Bynder is a digital content library
Many storage solutions are built for files (as opposed to content), so their look and functionality resemble file folders. Bynder’s full-scale digital content library has an interface that resembles Pinterest or Facebook, and understands the ways in which marketers need to use content. With a handful of library science experts on staff, Bynder supports its robust technology with efficient organization of files in a visual and intuitive fashion.

 

 

Bynder is a single platform offering multiple solutions for marketers:

  • Digital Asset Management
  • Creative Project Management
  • Branding Automation
  • Branding Guidelines
  • Web to Print
  • Brand Store

Bynder is an easy fit into any organization:

Security
In 2016, Bynder achieved HIPAA-compliant status as well as ISO certification for its 100% cloud marketing technology. That came on top of an existing secure hosting environment with Amazon Web Services. This is all to ensure that media files stored and sent (and the data held within them) are never compromised or exposed into the wrong hands.

Partners and Integrations
The Bynder platform is built to understand and work with the different solutions and technology partners that marketers use on a daily basis. As a result, Bynder integrates with a number of solutions in order to help marketers achieve their ultimate goals of speed and efficiency. Those partners include:
  • Acquia
  • Drupal
  • Demandware
  • Marketo
  • Sitecore
  • WordPress


Auto-Scale
Based 100% in the cloud, Bynder is an auto-scale solution. This is a setup with all features running on their own instances. As it takes on more users, portals, or assets, the platform automatically generates more capacity. The party’s never full. For the customers, their portal is up and running as fast as possible and performing at a high level. In short, Bynder's ready for your growth when you are.

And all that is just the product! Bynder is also many things because of its people.

The Bynder Company is :

  • A European startup with Dutch roots founded in 2013
  • Now a global company of over 270 people in 6 offices: Amsterdam, Rotterdam, Boston, Barcelona, London, and Dubai
  • Hiring in multiple locations and departments!
  • A work hard environment that also encourages employees to take plenty of vacation 
  • A Deloitte Fast 50 Award recipient


Every brand has something unique to communicate to the world. Bynder enables brands to flourish by simplifying and centralizing the creation, management, and sharing of all digital content.

What is your unique message to the world? Maybe Bynder can help.

Visit our Resources & Downloads section to continue learning what Bynder is all about.