Trends

There's growing customer fatigue when it comes to digital and social media marketing tactics, leading brands to ramp up their focus on in-real-life brand experiences to stand out from their competition and stay ahead of the ever-changing marketing curve.

In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.

Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.

The 2018 Forrester Wave report has been released, comparing the top vendors from the digital asset management industry. Click here to see how Bynder rates and view the full report from here.

To engage with the modern consumer, your content marketing strategy must be heavy on video. A DAM will help you create killer video content, faster.