Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Chatbot dichotomy: reconciling AI with brand authenticity

As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?

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Top social media trends for brands that will take over 2017

2017 is the year to boost your social strategy. In this blog post, we'll share the hottest social media tips that will help your brand optimize its online presence.

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How to create your brand's social media strategy in 4 steps

Organizations all over the world struggle with building the right brand image on social media—arguably the most crucial marketing platform of our era. Every social media action you take should play a key role in achieving your wider business marketing goals on the desired platform.

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Humanizing Social

Lidia Lüttin, CMO at Bynder, argues that humanizing your social starts with humanizing your brand in her guest post for Marketing Tech.

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Why Brands Are Moving Towards Mobile Advertising

Mobile advertising should be an integral part of your digital marketing strategy, if it isn't already. But in case you needed more convincing, here are three reasons why you should go mobile.

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Instagram Ads: A New Tool for Brand Storytelling

We took a look at what the new Instgram Ads mean for brands.

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