Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


The World’s Most Valuable Brand: Apple’s Secret to Success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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Will Pharma Lead Healthcare in the Digital Marketing Revolution?

As the digital landscape shifts and communities become more empowered by a wealth of information online, pharmaceutical companies should be striving to play a central role in the digital revolution of healthcare. Addressing how to engage and connect with newly-empowered customers, this post will show you how to adapt your marketing strategies to achieve your goals.

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Instagram’s New Algorithm-Based Feed Was Inevitable

Instagram's new algorithm-based feed will make brands think twice about their visual content.

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Google Waves Goodbye to Conventional SERPS: Will You Be Affected?

On February 19th, Google confirmed that text ads in the right sidebar will no longer show on desktop. What does this mean for advertisers and online marketing strategists? In this blog post, we'll be summarizing everything you need to know about the new layout of Google’s search results page—including how to best make it work for you.


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Why Brands Are Moving Towards Mobile Advertising

Mobile advertising should be an integral part of your digital marketing strategy, if it isn't already. But in case you needed more convincing, here are three reasons why you should go mobile.

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Can WhatsApp Ever Be a Marketing Tool?

With 800 million active users worldwide, WhatsApp's marketing potential is huge. We explored the possibilities of WhatsApp as a marketing tool.

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Instagram Ads: A New Tool for Brand Storytelling

We took a look at what the new Instgram Ads mean for brands.

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MarTech Strategy, How Do You Roll?

In his guest post for MarTech Advisor, Jeroen Verdonk, Head of Corporate Development at Bynder, suggests the portfolio approach rather than ready suites is the best approach to build the marketing stack.

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How to Get the Most out of Influencer Marketing

Still figuring out the ins and outs of of Influencer Marketing? Read our guide on implementing an influencer marketing plan. 


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4 Simple Steps To Create a Successful Lead Nurturing Campaign

Lead nurturing campaigns give your company the ability to cultivate a relationship with your customer base. Get the most out of your customers with the 4 steps to running a successful lead nurturing campaign. 

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