Achieving brand clarity; it’s all in the anchor statement
An anchor statement is not only the basis to all good brand storytelling, but it can mean sink or swim for your brand clarity. Learn how to communicate what you do and why you do it with success by diving into our helpful tips and advice.
5 branding lessons to learn from Pokemon
The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.
5 Requirements for Streamlining Content Management
Centralizing content management is a surefire way to make marketing operations more streamlined and efficient. But what is a team required to do in order to achieve that? Read these 5 basic requirements to learn how to get there!
The World’s Most Valuable Brand: Apple’s Secret to Success
Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.
Will Pharma Lead Healthcare in the Digital Marketing Revolution?
As the digital landscape shifts and communities become more empowered by a wealth of information online, pharmaceutical companies should be striving to play a central role in the digital revolution of healthcare. Addressing how to engage and connect with newly-empowered customers, this post will show you how to adapt your marketing strategies to achieve your goals.
Instagram’s New Algorithm-Based Feed Was Inevitable
Instagram's new algorithm-based feed will make brands think twice about their visual content.
Google Waves Goodbye to Conventional SERPS: Will You Be Affected?
On February 19th, Google confirmed that text ads in the right sidebar will no longer show on desktop. What does this mean for advertisers and online marketing strategists? In this blog post, we'll be summarizing everything you need to know about the new layout of Google’s search results page—including how to best make it work for you.
Why Brands Are Moving Towards Mobile Advertising
Mobile advertising should be an integral part of your digital marketing strategy, if it isn't already. But in case you needed more convincing, here are three reasons why you should go mobile.
Can WhatsApp Ever Be a Marketing Tool?
With 800 million active users worldwide, WhatsApp's marketing potential is huge. We explored the possibilities of WhatsApp as a marketing tool.
Instagram Ads: A New Tool for Brand Storytelling
We took a look at what the new Instgram Ads mean for brands.