Marketing

Read on for expert insights into marketing, branding, and technology


Holiday countdown: 25 days of marketing with Bynder

Hate it or love it, but it’s time to dust off the old christmas balls, buy some new gifts and prepare yourself for the multi-day binge-eating fest we call Christmas. As we slowly approach this day we would like to bring some joy by providing you with some best practises  in marketing. Everyday we have a new tip or trick, handy tool, or just something very cool.


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6 game-changing online marketing trends for 2017

As the year draws to an end, marketing teams worldwide assemble and take a glimpse into the upcoming game-changing trends. More content on even more channels and digital transformation are of course still on the menu, but what else does 2017 hold?


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4 key takeaways from MarTech Europe 2016

MarTech once again held its European conference in London last week, where hot topics were discussed including the role of integrated technology, agile methodologies and best practices for technology implementation for marketing strategies.

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Top 5 things to look forward to at DX Summit 2016

Returning for its second year, CMSWire's DX Summit promises to offer some of the best insights into the world of MarTech and digital customer experience. Here's an inside look at some of the event's most exciting features.

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Community building: The effect of third-space branding

We’ve been interacting—whether subconsciously or not—with the third space for much longer than we may have realized.

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Achieving brand clarity; it’s all in the anchor statement

An anchor statement is not only the basis to all good brand storytelling, but it can mean sink or swim for your brand clarity. Learn how to communicate what you do and why you do it with success by diving into our helpful tips and advice.

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5 branding lessons to learn from Pokemon

The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.

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5 Requirements for Streamlining Content Management

Centralizing content management is a surefire way to make marketing operations more streamlined and efficient. But what is a team required to do in order to achieve that? Read these 5 basic requirements to learn how to get there!

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Will Pharma Lead Healthcare in the Digital Marketing Revolution?

As the digital landscape shifts and communities become more empowered by a wealth of information online, pharmaceutical companies should be striving to play a central role in the digital revolution of healthcare. Addressing how to engage and connect with newly-empowered customers, this post will show you how to adapt your marketing strategies to achieve your goals.

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Instagram’s New Algorithm-Based Feed Was Inevitable

Instagram's new algorithm-based feed will make brands think twice about their visual content.

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