Marketing

Read on for expert insights into marketing, branding, and technology


The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human. 

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Use analytics to track digital asset management engagement

Tracking and analyzing digital asset management engagement is a smart move. Learn how to establish your KPIs, build reports, and let the data prove your DAM ROI with Bynder Analytics.


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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this. 

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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5 ways to spring-clean your social media strategy

Spring cleaning isn't just limited to the kitchen or garage—it's also the perfect time to purge the dead weight from your social media marketing strategy. 

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How digital asset management helps startups

Marketing for a startup can be a little chaotic. When you're dealing with limited resources, digital asset management system can be a much-needed helping hand for your content strategy while growing your brand in style. 

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Creating marketing materials the Sales team will actually use

Marketing and Sales need to cut out the bickering; your customers deserve better. Read on for tips on how to encourage collaboration and produce more relevant content.

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Revealed: State of Branding report 2018

The results from our 2018 State of Branding report have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018. 

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4 cloud-based tools marketers need to be using in 2018

Check out our pick of 4 cloud-based digital tools to help you nail your marketing strategy in 2018. 

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