Marketing


How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.


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The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.


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Bynder Analytics: Delivering more value with data-driven content insights

Bynder's digital asset management solution features Analytics, helping users to gain data-driven insights into content performance and portal usage trends.

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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.


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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.


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5 ways to spring-clean your social media strategy

Spring cleaning isn't just limited to the kitchen or garage—it's also the perfect time to purge the dead weight from your social media marketing strategy.

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How digital asset management helps startups

Marketing for a startup can be a little chaotic. When you're dealing with limited resources, digital asset management system can be a much-needed helping hand for your content strategy while growing your brand in style.

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Creating marketing materials the Sales team will actually use

Marketing and Sales need to cut out the bickering; your customers deserve better. Read on for tips on how to encourage collaboration and produce more relevant content.

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Revealed: State of Branding report 2018

The results from the State of Branding report 2018 have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018.

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