Marketing Technology

Read on for expert insights into marketing, branding, and technology


3 ways to stay productive with mobile DAM

You and your colleagues are constantly on the go. Whether you’re running to an offsite meeting, attending a conference, or working from the comfort of your own home, your needs are more mobile than ever before. That’s why the folks here at Bynder are excited to announce the launch of our new mobile DAM app for iOS and Android devices. In your fast-paced day-to-day activities, you need to have immediate access to all your materials at any moment. And now, Bynder is empowering you to do just that.

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How digital asset management helps content marketers

Calling content marketers! Read here to find out how digital asset management can simplify everyday marketing operations, help your team collaborate efficiently and leave messy email threads firmly in the past.

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OnBrand Magazine's State of Branding Report 2017

Our OnBrand 2017 State of Branding report is out! Modern tech holds promise for driving new leads - but marketers’ hesitation could result in missed opportunity.

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Assets on the go: The secret of successful marketers

The way consumers use their mobile devices is shifting. Our lives become more flexible with “third space” locations and work-from-home options. Mobile digital asset management will be the next big step in making marketers’ lives on the go that much easier.
 

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Artificial intelligence and the future of DAM

Despite its futuristic connotations, artificial intelligence (AI) itself is nothing new. Given its success in daily activities, it’s easy to see how this technology can translate perfectly into the digital asset management (DAM) environment. Read how Bynder uses AI capabilities to revolutionize the way marketers work!


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Chatbot dichotomy: reconciling AI with brand authenticity

As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?

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4 key takeaways from MarTech Europe 2016

MarTech once again held its European conference in London last week, where hot topics were discussed including the role of integrated technology, agile methodologies and best practices for technology implementation for marketing strategies.

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Syncing creative and technology for brand consistency

Having a visual identity in 2016 means having an integrated, digital identity. The only way to achieve that is to sync up creative and technology teams with a cohesive ecosystem wherein multiple platforms are connected.

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5 branding lessons to learn from Pokemon

The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.

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Bynder Express: Safeguarding Your Company From Big Data Breaches

The greatest threat to data security is not targeted cyber attacks or fraudulent hackers, it is the carelessness of employees and system glitches. Following the launch of our Bynder Express feature, we looked into the reasons why sensitive data is lost and or leaked, and at some of the biggest breaches to date. Read on and discover what you can do to ensure you don’t end up as a statistic of security error.

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