Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


The Advantages of SaaS

Software as a Service means that the software functions as a service that is provided directly by the vendor. This means that you do not need to install Bynder on your own servers, but simply access it through the Internet via a web browser.There are several major advantages to SaaS over on-premise solutions:

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Amazon Web Services and Bynder

Amazon Web Services (AWS) is one of those necessary tools that is ubiquitous, yet few truly understand how it works or how it originated in spite of the fact that we all reap its benefits on a daily basis. With this blog post, I want to give ordinary folk (of which I decidedly am one!) a better understanding of why we at Bynder choose to be partners with Amazon Web Services.

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Comparing DAM Software

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding selection of vendors. Moreover, you are probably at the stage where you have realized that all vendors offer different features geared towards meeting different requirements.

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Adding Further Security Features to Your SaaS Services

These past weeks, the world was hit by the biggest online security scare in a while – the notorious “Heartbleed” bug. Whether it was the slick graphic that inevitably accompanied every news item featuring the bug, the horror flick-like monicker, or even simply the fact that it’s been a while since anyone has threatened to mess with global computing (Y2K bug, anyone?), the bug itself became a celebrity.

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The hidden costs of on-premise software and storage

Our customers often consider various types of Brand Portal solutions, and especially with DAM-focused projects, local storage solutions might seem tempting. But hidden costs are easily overlooked. Here are some tips to help prevent surprises: 

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Loading Time and Ecommerce Sales - The power of CDN

We rarely pay due attention to the loading time of our webshops. The fact is, that when it comes to sales, even seconds play a role. This was the conclusion of one Canadian company, Strangeloop (see infographic ) . 

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Why the cloud?

Once every so often, we get asked about the possibilities for a local installation. That’s why we decided to write things down, and take away the anxiety for a fully cloud-based corporate solution. 

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The dangers of using FTP to send and receive large files

FTP or "File transfer protocol" is basically the classic way to share large files. But is it safe? What are the drawbacks?

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Our mission to eliminate FTP

When it comes to finding and sharing your companies media files, Bynder - the industry's favourite image bank and file sharing solution - is on a mission to eliminate FTP and windows explorer in the Marketing, Sales and PR department.

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