Marketing Technology

Read on for expert insights into marketing, branding, and technology


Chatbot dichotomy: reconciling AI with brand authenticity

As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?

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4 key takeaways from MarTech Europe 2016

MarTech once again held its European conference in London last week, where hot topics were discussed including the role of integrated technology, agile methodologies and best practices for technology implementation for marketing strategies.

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Syncing creative and technology for brand consistency

Having a visual identity in 2016 means having an integrated, digital identity. The only way to achieve that is to sync up creative and technology teams with a cohesive ecosystem wherein multiple platforms are connected.

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5 branding lessons to learn from Pokemon

The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.

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Bynder Express: Safeguarding Your Company From Big Data Breaches

The greatest threat to data security is not targeted cyber attacks or fraudulent hackers, it is the carelessness of employees and system glitches. Following the launch of our Bynder Express feature, we looked into the reasons why sensitive data is lost and or leaked, and at some of the biggest breaches to date. Read on and discover what you can do to ensure you don’t end up as a statistic of security error.

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Software as a Product vs. Software as a Service

Software as a Service, or SaaS, is a concept you will be hearing more and more about in the coming months and years. It is an alternative to the more established, yet increasingly less popular software as a product solution. In this blog post we provide you with insights into the pros and cons of both Saas and SaaP solutions.

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RIP Internet Explorer

Surviving twenty years is no small feat, but Internet Explorers’ (IE) time has come to an end.

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European Data Privacy Policy

Bynder values your privacy above all else, which is why we make sure to abide by the highest possible security standards. We also like to keep our ear to the ground in terms of any recent developments that data laws around the world undergo. 

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The Advantages of SaaS

Software as a Service means that the software functions as a service that is provided directly by the vendor. This means that you do not need to install Bynder on your own servers, but simply access it through the Internet via a web browser.There are several major advantages to SaaS over on-premise solutions:

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Amazon Web Services and Bynder

Amazon Web Services (AWS) is one of those necessary tools that is ubiquitous, yet few truly understand how it works or how it originated in spite of the fact that we all reap its benefits on a daily basis. With this blog post, I want to give ordinary folk (of which I decidedly am one!) a better understanding of why we at Bynder choose to be partners with Amazon Web Services.

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