Marketing Technology

Read on for expert insights into marketing, branding, and technology


4 cloud-based tools marketers need to be using in 2018

Check out our pick of 4 cloud-based digital tools to help you nail your marketing strategy in 2018. 

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Why digital transformation is an opportunity, not an obstacle

Digital transformation is something that's affecting all industries, but too many organizations have a strategy that's all too passive towards the rapid changes we're seeing with technology. With the help of the R&D Club, here at Bynder we're striving to continually push the limits and celebrate innovation.

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In 2018, getting digitally organized has never been more important

Nothing is static when it comes to content marketing. From chatbots to socially-conscious branding, 2018 will surely be an exciting year for the industry. Find out why brands need to prepare for the new year by getting their content organized the right way.


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Web Summit 2017: 4 martech trends to look out for in 2018

Discover the top trends we noticed at Web Summit this year that will help you set your organization up for martech-driven success in 2018.

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Benefits and drawbacks of Bynder Remote Week

Check out our full results of remote week

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3 tips and tricks to increase user adoption

Whether you're rolling out a new tool to a team of ten or 1000, achieving a high user adoption rate can be challenging, especially if you fail to engage your team from the first steps. Check out Bart's tips and tricks that will help you increase user adoption.

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How digital asset management helps PR

PR can be notorious, but it doesn’t have to be that way. With little time and a lot to do, marketing on the fly has to be planned in order to be professional. Digital asset management can help PR practitioners plan and execute their tasks both timely and efficiently.

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Bynder at the next web conference!

We're thrilled to be making a splash at The Next Web, which takes place on 18 & 19 May! We'll be hosting a workshop and a networking cocktail event. See you there!

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The marketing revolution your education couldn’t prepare you for

Analyzing S.W.O.T, memorizing the 4Ps of the marketing mix—and let’s not forget scrutinizing the infamous, long-winded marketing ‘bible’, Kotler’s ‘The Principles of Marketing.’ Did any of my marketing degree actually prepare me for the frantic, fast-paced world of martech? Can school really prepare you for the marketing world? 

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Taxonomy, it's an art

Scientists have been using taxonomy systems for centuries, so there's no excuse to lag behind when it comes to organizing files. While folder systems can spiral out of control, taxonomy solutions provide a solid structure for companies to grow and dicover new possibilities and potentials. It's time to stop living in the dark ages of digital assets. 

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