Marketing technology

Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, how to maximize them to their full potential, and how it plays into your overall content marketing strategy.

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.

Digital transformation is an incredibly daunting, yet incredibly important undertaking that all modern organizations should be concerned with. However, the question often seems to be, ‘where do I even start?’

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts?

Learn more about the advantages of Software as a Service (SaaS) solutions, compared to Software as a Product.

Media asset management is software used for the storage, organization, and retrieval of media files such as video and images. Click to find out more

Making it easy for creative partners and in-house teams to collaborate is a best practice and Bynder makes it easy. Click to find out how.

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.

Managing images is commonly an afterthought, and this often leads to an increasingly complicated and chaotic CMS image bank that turns into a nightmare to use. Click to find out how integrating your CMS with a DAM can help increase the ROI of your creative assets.