Marketing technology

search

DAM in the DX [4/4]: Planning your integrations roadmap

Learn how to define, prioritize and plan a personal DAM integrations roadmap for your own company.


Read more

DAM in the DX [3/4]: Four must-have DAM integrations

These days, there are a lot of integrations out there. So which ones are actually necessary, and how do they help? We've highlighted four general integration types that are worth considering for your DAM project, giving you the most bang for your business buck.


Read more

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved from a well-integrated DAM solution.


Read more

Digital transFOMO: Don’t get left behind!

Digital transformation isn’t just about tech stacks and workflows and operational efficiencies—it’s also about experiences.


Read more

#2.1 Context is queen - a mini-series

Everyone is talking about digital transformation these days but what does it actually entail? For the majority of companies, it’s not about digitizing files anymore, that’s long happened or is at least in progress. Digital transformation is a long-term strategic initiative, not just a trend that will pass. The fact that it looks different for every company and can mean different things, makes it even more complex. There is one constant across every aspect of it though: Digital transformation relies on digital content. In order to execute on any aspect of it, you need digital content and digital assets.


Read more

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, how to maximize them to their full potential, and how it plays into your overall content marketing strategy.


Read more

Why digital transformation is an opportunity, not an obstacle

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.


Read more

Foundational martech and digital transformation with digital asset management

Digital transformation is an incredibly daunting, yet incredibly important undertaking that all modern organizations should be concerned with. However, the question often seems to be, ‘where do I even start?’


Read more

How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts?


Read more

SaaS vs. SaaP

Learn more about the advantages of Software as a Service (SaaS) solutions, compared to Software as a Product.


Read more
Previous Next