Marketing Technology


SaaS vs. SaaP

Learn more about the advantages of Software as a Service (SaaS) solutions, compared to Software as a Product.


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The guide to Media Asset Management

Media asset management is software used for the storage, organization, and retrieval of media files such as video and images. Click to find out more


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How to make external creative collaboration easier

Making it easy for creative partners and in-house teams to collaborate is a best practice and Bynder makes it easy. Click to find out how.


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2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.


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Why should you integrate your CMS with a DAM?

Managing images is commonly an afterthought, and this often leads to an increasingly complicated and chaotic CMS image bank that turns into a nightmare to use. Click to find out how integrating your CMS with a DAM can help increase the ROI of your creative assets.


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Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management software matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.


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Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.

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Bynder Analytics: Delivering more value with data-driven content insights

Bynder's digital asset management solution features Analytics, helping users to gain data-driven insights into content performance and portal usage trends.


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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.


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Digital asset management reviews and where to find them

Trying to find the right digital asset management solution for your team can seem like a daunting task with so many different vendors out there. Find out what you need to look out for when researching digital asset management reviews.

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