Marketing Technology


SaaS vs. SaaP

Learn more about the advantages of Software as a Service (SaaS) solutions, compared to Software as a Product.


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Why should you integrate your CMS with a DAM?

Managing images is commonly an afterthought, and this often leads to an increasingly complicated and chaotic CMS image bank that turns into a nightmare to use. Click to find out how integrating your CMS with a DAM can help increase the ROI of your creative assets.


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Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management software matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.


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Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.

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Bynder Analytics: Delivering more value with data-driven content insights

Bynder's digital asset management solution features Analytics, helping users to gain data-driven insights into content performance and portal usage trends.

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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.


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Digital asset management reviews and where to find them

Trying to find the right digital asset management solution for your team can seem like a daunting task with so many different vendors out there. Find out what you need to look out for when researching digital asset management reviews.

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.


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How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts?


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Digital asset management for video

To engage with the modern consumer, your content marketing strategy must be heavy on video. A DAM will help you create killer video content, faster.


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