Marketing Technology

Read on for expert insights into marketing, branding, and technology


Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.

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Bynder Analytics: Delivering more value with data-driven content insights

Bynder's digital asset management solution now features Advanced Analytics, helping users to gain data-driven insights into content performance and portal usage trends. 

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Bynder announces integration with Instant Magazine

Bynder is excited to announce a new integration with creative content platform, Instant Magazine. By combining the power of both platforms, managing and presenting content is easier than ever before.

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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this. 

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Digital asset management reviews and where to find them

As with any long-term investment, getting a third-party perspective is crucial to get an unbiased assessment on what DAM is genuinely right for your organization. But it’s a busy world we live in, so we’re giving you some tips and tricks to make the process a little less daunting, and a whole lot quicker.

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts? 

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Digital asset management for video

To engage with the modern consumer, your content marketing strategy must be heavy on video. A DAM will help you create killer video content, faster. 

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How much does digital asset management cost?

For prospective DAM customers, pricing is inevitably going to be at the forefront of your decision-making when browsing the market—we all have our budgets after all.

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Top tech tools to spark your marketing team’s creativity

Struggling to get creative with your marketing? Our top tech tool picks have all the ingredients to get your marketing team collaborating and creating content that'll certainly catch the consumer eye. 

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