Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Bynder at The Next Web Conference!

We're thrilled to be making a splash at The Next Web, which takes place on 18 & 19 May! We'll be hosting a workshop and a networking cocktail event. See you there!

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The marketing revolution your education didn't—and couldn’t prepare you for.

Analyzing S.W.O.T, memorizing the 4Ps of the marketing mix—and let’s not forget scrutinizing the infamous, long-winded marketing ‘bible’, Kotler’s ‘The Principles of Marketing.’ Did any of my marketing degree actually prepare me for the frantic, fast-paced world of martech? Can school really prepare you for the marketing world? 

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Taxonomy, it's an art

Scientists have been using taxonomy systems for centuries, so there's no excuse to lag behind when it comes to organizing files. While folder systems can spiral out of control, taxonomy solutions provide a solid structure for companies to grow and dicover new possibilities and potentials. It's time to stop living in the dark ages of digital assets. 

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5 alternative martech tools that will help you create amazing content

Every company has a unique marketing strategy. That's why you should explore your options and go beyond the biggest names to build a martech stack that’s right for your needs. Then, all you'll have to do is create amazing content and scale, scale away.

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How e-Commerce is rebelling against tradition

To be successful in the e-Commerce industry, retailers have to stay on top of marketing trends and keep pace in the fast-changing digital content race. To reach the modern consumer, content marketing methods must depart from the conventional and embrace modern demands.

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Navigating the Incomprehensible World of Martech

The ever-changing landscape of marketing technology doesn't have to be intimidating. We'll help you by guiding you through the fundamentals of aquiring the essential martech 'stack'.

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Bynder named a top DAM solution

We’re thrilled to announce that Bynder tops G2 Crowd’s 2017 ranking of digital asset management software solutions as a “High Performer” this year.

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How digital asset management helps brand managers

Brand managers are the ultimate multi-taskers and strategists, working with different team members on a cohesive marketing plan to achieve maximum brand value. We've narrowed down 3 key things to help brand managers maintain brand success.

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How digital asset management can help your social media marketing

Instant cropping? Automatic resizing options for Facebook, Twitter, LinkedIn? A cloud-based storage solution for all your files? See why digital asset management is a social marketer's dream

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3 ways to stay productive with mobile DAM

You and your colleagues are constantly on the go. Whether you’re running to an offsite meeting, attending a conference, or working from the comfort of your own home, your needs are more mobile than ever before. That’s why the folks here at Bynder are excited to announce the launch of our new mobile DAM app for iOS and Android devices. In your fast-paced day-to-day activities, you need to have immediate access to all your materials at any moment. And now, Bynder is empowering you to do just that.

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