Marketing Technology

Read on for expert insights into marketing, branding, and technology


Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts? 

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Digital asset management for video

To engage with the modern consumer, your content marketing strategy must be heavy on video. A DAM will help you create killer video content, faster. 

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How much does digital asset management cost?

For prospective DAM customers, pricing is inevitably going to be at the forefront of your decision-making when browsing the market—we all have our budgets after all.

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Top tech tools to spark your marketing team’s creativity

Struggling to get creative with your marketing? Our top tech tool picks have all the ingredients to get your marketing team collaborating and creating content that'll certainly catch the consumer eye. 

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Bynder announces integration and partnership with Hootsuite

Bynder now integrates with world-leading social media management tool, Hootsuite, to give users instant access to files stored in Bynder, direct from the Hootsuite environment.  

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5 ways to spring-clean your social media strategy

Spring cleaning isn't just limited to the kitchen or garage—it's also the perfect time to purge the dead weight from your social media marketing strategy. 

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How digital asset management helps startups

Marketing for a startup can be a little chaotic. When you're dealing with limited resources, digital asset management system can be a much-needed helping hand for your content strategy while growing your brand in style. 

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What is EFSS software?

Find out what EFSS (Enterprise file synchronization and sharing) software is, its use cases, and how it compares with digital asset management.

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Big data & DAM: A power partnership for your content strategy

Big data demands big content. Find out why digital asset management gives marketers the helping hand their content strategy sorely needs


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