Marketing Technology

Read on for expert insights into marketing, branding, and technology


SaaS vs. SaaP

Software as a Service, or SaaS, is a concept you will be hearing more and more about in the coming months and years. It is an alternative to the more established, yet increasingly less popular software as a product solution. In this blog post we provide you with insights into the pros and cons of both Saas and SaaP solutions.

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Why should you integrate your CMS with a DAM?

We probably don’t need to tell you that attention spans are low these days. For marketers, the attention of our audience is gold dust, and that gold dust is hard to keep hold of when we’re bombarded with content from all directions, and in increasingly inventive ways.

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Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.

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Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.

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Bynder Analytics: Delivering more value with data-driven content insights

Bynder's digital asset management solution now features Advanced Analytics, helping users to gain data-driven insights into content performance and portal usage trends. 

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Bynder announces integration with Instant Magazine

Bynder is excited to announce a new integration with creative content platform, Instant Magazine. By combining the power of both platforms, managing and presenting content is easier than ever before.

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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this. 

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Digital asset management reviews and where to find them

As with any long-term investment, getting a third-party perspective is crucial to get an unbiased assessment on what DAM is genuinely right for your organization. But it’s a busy world we live in, so we’re giving you some tips and tricks to make the process a little less daunting, and a whole lot quicker.

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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How do you measure artificial intelligence?

Human intelligence is typically measured via IQ or other forms of standardized testing. So, how can we assess a robot’s smarts? 

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