Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


The Guide To Choosing A Marketing Resource Management Solution

Making a major procurement decision is a complex task that can test the patience and experience of all involved. However, it does not have to. Selecting the best solution for you comes down to setting out the right criteria and making a calculated decision.

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Workflow Management and What It Can Do for You (Part I)

What is a Workflow? A workflow is essentially another word for a project’s “process”. Management of workflows refers to the management of the process of making use of corporate resources. For marketeers and brand managers, media production workflows refer specifically to the production of new digital media, editing existing content, and creating translations.

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Why Marketing Resource Management (MRM)?

Our most recent update from a purely digital asset management (DAM) software to a marketing resource management (MRM) software is a great opportunity for us to explain what MRM is and why a marketing resource management solution should be present in every company.

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Bynder Infographic 2013: a year in overview

Since 2013 is almost at it's end, we can look back at an amazing year. Thank you for your trust and accompanying us on our way from easy-to-use digital asset management software to the most user-friendly online brand portal tool out there. Check out this Infographic and see what we & our customers have accomplished over the last 12 months. 

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A simplified workflow with our CMS API

We regularly hear from customers how much time it takes to spread Images in the right resolution, size, or cropped version. Again and again ...

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Why use a DAM API

The more techy readers might have heard of the term API before, or Application Programming Interface. But what does it exactly mean? And why should you want to use it?

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Bynder as Image Repository Software

In today’s business, so many are constantly on the lookout to make an extra dime. Because time is money, after all. Lead times need to be shortened, productivity has to be raised. As Michael Douglas already famously said as Gordon Gekko (Wall Street, 1987): “Greed is good”...

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Image Management Software

Marketeers probably recognize this next bit as no other - over 70% of your message is not about the text itself. It’s about the visual communication. An image therefore represents a big part of your audience’s perception.

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DAM software in a nutshell

What is Digital Asset Management software and how can it make your life easier?


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So, what is Digital Asset Management really about?

Digital Asset Management sounds like just another management buzz word, right? I’ll try to take away some of the mystery in this blog. Stay tuned, and you’ll be able to tell everybody on the best “Digital Asset Management solution”, what a tool needs, and how you can make best use of this tool.

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