7 Key Steps to Buying Marketing Resource Management
Ready to buy Marketing Resource Management? Our step-by-step guide takes you through all the stages in the buying process, from defining your goals, identifying your requirements and comparing different MRM solutions to making the final decision.
The guide to Marketing Resource Management
Is a hesitant marketing technology buy in at your organization slowing your brand's global potential? Ensure your marketing department gets the resources needed by reading our business case for Marketing Resource Management and apply the insider advice to your MRM bid.
How to Get the Most out of Influencer Marketing
Still figuring out the ins and outs of of Influencer Marketing? Read our guide on implementing an influencer marketing plan.
Creating Marketing Materials the Sales Team Really Needs
85% of sales and marketers don’t like each other. Salespeople describe their colleagues as “arts and crafts”, “academics”, and at the very least occasionally “irrelevant”; marketers describe sales folk as “simple-minded”, “incompetent”, and plain old “lazy”.
8 Tips for Bettering Your Marketing Collateral
Producing effective marketing materials makes a powerful statement not only to your audiences, but also to your competition. Improve your brand with these 8 dynamic tips:
A Game-Changer For Your Digital Media Supply Chain
We live in a world that is becoming more and more digitalized. Having caught on to the trend, most corporations, both small and large, try to keep up and profit from the fast pace of advancement in technology.
PIM: The Tangible Benefits
A product information management (PIM) tool is an absolute necessity if your company works with product images in any capacity.
The A.B.C. of Successful Projects
Project success is about so much more than meeting deadlines and completing to-do lists. Having successfully worked on projects of all shapes and sizes (and after leaving behind a string of failures!) I've set out three key steps to making sure your project meets with success.
Media Creation Bottlenecks
Creating new marketing materials can take a long time, resulting in a longer than necessary time to market for new campaigns. Moreover, marketing campaign delays happen to be one of the biggest cost-contributing factors.
The Top 5 Goals of Marketers for 2014
The Content Marketing Institute together with Marketing Profs recently released “B2B Content Marketing Report 2014: Benchmarks, Budgets, and Trends”. In it, they present the top 5 goals of marketers for 2014.