Marketing Resource Management

Read on for expert insights into marketing, branding, and technology


12 Tips to Guarantee a Successful MRM Implementation

So, you've purchased a Marketing Resource Management system, but before you can start enjoying all the benefits of this software, it needs to be set up. To ensure you're making the most of your MRM implementation, read our top 12 tips and discover the most important steps you need to take towards a perfectly-balanced MRM solution.

Read more

7 Key Steps to Buying Marketing Resource Management

Ready to buy Marketing Resource Management? Our step-by-step guide takes you through all the stages in the buying process, from defining your goals, identifying your requirements and comparing different MRM solutions to making the final decision.


Read more

The guide to Marketing Resource Management

Is a hesitant marketing technology buy in at your organization slowing your brand's global potential? Ensure your marketing department gets the resources needed by reading our business case for Marketing Resource Management and apply the insider advice to your MRM bid.

Read more

How to Get the Most out of Influencer Marketing

Still figuring out the ins and outs of of Influencer Marketing? Read our guide on implementing an influencer marketing plan. 


Read more

8 Tips for Bettering Your Marketing Collateral

Producing effective marketing materials makes a powerful statement not only to your audiences, but also to your competition. Improve your brand with these 8 dynamic tips:

Read more

A Game-Changer For Your Digital Media Supply Chain

We live in a world that is becoming more and more digitalized. Having caught on to the trend, most corporations, both small and large, try to keep up and profit from the fast pace of advancement in technology. 

Read more

PIM: The Tangible Benefits

A product information management (PIM) tool is an absolute necessity if your company works with product images in any capacity.

Read more

The A.B.C. of Successful Projects

Project success is about so much more than meeting deadlines and completing to-do lists. Having successfully worked on projects of all shapes and sizes (and after leaving behind a string of failures!) I've set out three key steps to making sure your project meets with success.

Read more

Media Creation Bottlenecks

Creating new marketing materials can take a long time, resulting in a longer than necessary time to market for new campaigns. Moreover, marketing campaign delays happen to be one of the biggest cost-contributing factors.

Read more

The Top 5 Goals of Marketers for 2014

The Content Marketing Institute together with Marketing Profs recently released “B2B Content Marketing Report 2014: Benchmarks, Budgets, and Trends”. In it, they present the top 5 goals of marketers for 2014. 

Read more