Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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The librarian’s guide to building a taxonomy for digital asset management

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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How to stop sucking at managing your digital files

If everyone excelled at easily finding, sharing and using content when they need it most, then the digital asset management industry wouldn’t be expanding its global revenue to an almost five-billion dollar mark in the next three to five years. It’s an expensive problem to solve that many companies and individuals are making their life’s work. Yet are we actually any closer to making sure finding, sharing and using files is easy for everyone?

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3 steps to DAM migration

Migrating your digital assets from one DAM or storage system to another can be a daunting task. Here are three steps to make this process as streamlined as possible.

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Do your DAM homework

Not sure where to get started with your DAM initiative?  Here’s a shortlist of everything you need to do to get a digital asset management project up and running in no time. 

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Create a taxonomy for digital asset management in 5 easy steps

Use this straight-forward how to guide to create your own taxonomy and metadata schema for your digital asset management system.   

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