Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


5 free and easy ways to manage your image collection

Discover 5 top tips for creating some organized structure to your image files, without having to break the bank. 

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A Game of Thrones taxonomy for digital asset management

We know that setting up a taxonomy for your digital asset management system can be pretty intimidating. So with a little help from everyone's favorite sexy fantasy franchise, Game of Thrones, we'll show you top tips on how to create a solid taxonomy for your own DAM.

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The most important DAM research from 2017

2017 offered up a lot of DAM industry content; so much so that it was tough to keep on top of it all. To make life a bit easier, we collated 10 of the best resources from 2017 that can make this year more knowledgeable, innovate and inspiring than the last.

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6 embedded metadata exercises to supercharge your DAM workflow

Follow six of our embedded metadata exercises to help you boost your digital asset management workflows and manage your digital files with ease. 

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5 reasons why DAM projects fail (and how to overcome them)

Digital asset management projects have a lot of moving parts, and if you don't plan accordingly, they will never be successful. Here are 5 common pitfalls to avoid. 

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7 steps to build a DAM taxonomy with a card sorting exercise

Build a DAM taxonomy for your organization's digital files can seem like a daunting task. But you can make it easy for yourself and your colleagues with a simple card sorting exercise.

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Improve knowledge sharing with digital asset management

DAM can be a tool to facilitate knowledge sharing across your organization. Read on to find out how. 

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Take a DAM survey

Discover best practices for carrying out a survey in your organization to recognize business requirements, and implement a DAM project effectively.

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Archival collections in digital asset management systems: Lifecycle

How do you plan your digital asset lifecycle effectively? Following the DCC Curation Lifecycle Model is a good place to start. 

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Archival collections in digital asset management systems: Preservation

Digital preservation is making sure that your digital information remains accessible and usable over time. Find our how to preserve your digital files in a few easy steps.

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