Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


6 embedded metadata exercises to supercharge your DAM workflow

Follow six of our embedded metadata exercises to help you boost your digital asset management workflows and manage your digital files with ease. 

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5 reasons why DAM projects fail (and how to overcome them)

Digital asset management projects have a lot of moving parts, and if you don't plan accordingly, they will never be successful. Here are 5 common pitfalls to avoid. 

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7 steps to build a DAM taxonomy with a card sorting exercise

Build a DAM taxonomy for your organization's digital files can seem like a daunting task. But you can make it easy for yourself and your colleagues with a simple card sorting exercise.

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Improve knowledge sharing with digital asset management

DAM can be a tool to facilitate knowledge sharing across your organization. Read on to find out how. 

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Take a DAM survey

Discover best practices for carrying out a survey in your organization to recognize business requirements, and implement a DAM project effectively.

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Archival collections in digital asset management systems: Lifecycle

How do you plan your digital asset lifecycle effectively? Following the DCC Curation Lifecycle Model is a good place to start. 

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Archival collections in digital asset management systems: Preservation

Digital preservation is making sure that your digital information remains accessible and usable over time. Find our how to preserve your digital files in a few easy steps.

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Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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The librarian’s guide to building a taxonomy for digital asset management

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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