Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


7 steps to build a DAM taxonomy with a card sorting exercise

Build a DAM taxonomy for your organization's digital files can seem like a daunting task. But you can make it easy for yourself and your colleagues with a simple card sorting exercise.

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Improve knowledge sharing with digital asset management

DAM can be a tool to facilitate knowledge sharing across your organization. Read on to find out how. 

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Take a DAM survey

Discover best practices for carrying out a survey in your organization to recognize business requirements, and implement a DAM project effectively.

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Archival collections in digital asset management systems: Lifecycle

How do you plan your digital asset lifecycle effectively? Following the DCC Curation Lifecycle Model is a good place to start. 

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Archival collections in digital asset management systems: Preservation

Digital preservation is making sure that your digital information remains accessible and usable over time. Find our how to preserve your digital files in a few easy steps.

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Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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The librarian’s guide to building a taxonomy for digital asset management

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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How to stop sucking at managing your digital files

If everyone excelled at easily finding, sharing and using content when they need it most, then the digital asset management industry wouldn’t be expanding its global revenue to an almost five-billion dollar mark in the next three to five years. It’s an expensive problem to solve that many companies and individuals are making their life’s work. Yet are we actually any closer to making sure finding, sharing and using files is easy for everyone?

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3 steps to DAM migration

Migrating your digital assets from one DAM or storage system to another can be a daunting task. Here are three steps to make this process as streamlined as possible.

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