Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Infographic: The Advantages of Digital Asset Management Software

Digital Asset Management software allows your digital assets to be organized, centralized and easily shared. Check out our infographic, and explore what Digital Asset Management is and what it can do for you!

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Digital Asset Management Solutions vs Free Sharing and Storage Tools

In this blog post we compare Digital Asset Management software to file sharing and storage services such as Dropbox, Yousendit and WeTransfer. Read more to find out about the advantages of using a Digital Asset Management system.


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This Interface sUX! Why You’re Doing UX Design Wrong

A new or improved “UX,” or user interface, seems to be high on everyone’s list of priorities these days. I’ve read several analyst reports, blog posts, and roadmaps from other vendors that all list a redesigned UX as either being on their roadmap or among their list of recent accomplishments. 

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Digital Asset Management Is Dead.

Old school, locally installed, database-like legacy DAM software, is dead. I feel that digital asset management software should be developed with the needs of brand and marketing managers in mind. The philosophy behind them should be that they become the invisible binding force that connects digital asset management and other marketing software tools - i.e. perfectly integrated and designed around the end user.

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A Game-Changer For Your Digital Media Supply Chain

We live in a world that is becoming more and more digitalized. Having caught on to the trend, most corporations, both small and large, try to keep up and profit from the fast pace of advancement in technology. 

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PIM: The Tangible Benefits

A product information management (PIM) tool is an absolute necessity if your company works with product images in any capacity.

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Amazon Web Services and Bynder

Amazon Web Services (AWS) is one of those necessary tools that is ubiquitous, yet few truly understand how it works or how it originated in spite of the fact that we all reap its benefits on a daily basis. With this blog post, I want to give ordinary folk (of which I decidedly am one!) a better understanding of why we at Bynder choose to be partners with Amazon Web Services.

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Comparing DAM Software

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding selection of vendors. Moreover, you are probably at the stage where you have realized that all vendors offer different features geared towards meeting different requirements.

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Content Marketing as the Beginning of Something New

Content marketing isn’t about you, the marketer - it’s about your website visitor, the prospective client. Business is no different than private interactions in that you always make a better first impression when you don’t talk about yourself the entire time. ...

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The hidden costs of on-premise software and storage

Our customers often consider various types of Brand Portal solutions, and especially with DAM-focused projects, local storage solutions might seem tempting. But hidden costs are easily overlooked. Here are some tips to help prevent surprises: 

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