Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


5 branding blunders; 5 reasons to get a DAM

Content is everywhere these days, and it's not always positive. See our selection of five branding blunders that could've avoided the bad press if they'd just used a DAM in the first place. 

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5 free and easy ways to manage your image collection

Discover 5 top tips for creating some organized structure to your image files, without having to break the bank. 

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A Game of Thrones taxonomy for digital asset management

We know that setting up a taxonomy for your digital asset management system can be pretty intimidating. So with a little help from everyone's favorite sexy fantasy franchise, Game of Thrones, we'll show you top tips on how to create a solid taxonomy for your own DAM.

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The most important DAM research from 2017

2017 offered up a lot of DAM industry content; so much so that it was tough to keep on top of it all. To make life a bit easier, we collated 10 of the best resources from 2017 that can make this year more knowledgeable, innovate and inspiring than the last.

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6 embedded metadata exercises to supercharge your DAM workflow

Follow six of our embedded metadata exercises to help you boost your digital asset management workflows and manage your digital files with ease. 

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Current digital asset management trends

In recent years, digital asset management has gone from a tool only exclusive to enterprise companies to a core component in every marketing department’s tech stack. It’s the reason why we introduced our free product, Bynder Orbit, this year, because we believe DAM should be for everyone.

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Breaking the mold with Bynder Orbit

Bynder Orbit shakes up the digital asset management industry with its visually-appealing interface and user-focused features—without the large price tag. Discover how the recently launched Orbit Plus allows users to get even more from the product with extra features and storage.

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Going unlimited with Orbit Plus

Bynder Orbit Plus is all systems go! See how Orbit Plus can boost the productivity of your team with bundles of extra features and storage, so you can work without the limits. 

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How to market the #*&! out of your digital asset management initiative

Organizations must see change as an opportunity. And this is key to ensure DAM adoption is maximized throughout a company. Discover how to get the most bang for your buck from your digital asset management marketing initiatives. 


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Enterprise content management - a definition

Think you know your digital asset management from your enterprise content management? Both are an integral part of any large-scale content strategy, and although they may sound similar, it can be handy to recognize the differences between the two.

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