Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


The Magic of Tidying Your Digital Files

Tidying-guru Marie Kondo accredits organization to an improved well-being. This is also relevant at work; the comfort of our digital space is just as important as our domestic surroundings. Taxonomy-based storage systems like digital asset management can help 'tidy' your digital belongings and allievate the stress of complex folder systems. Declutter with DAM for some peace of mind.

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Bynder's Creative Cloud Connector: Assets, instantly.

Designers can now access their assets easily, from the convience of their Adobe CC programs. With drag and drop features, quick upload and download options and access to their DAM in just a few clicks, designers can cut the hassle, and spend more time on creativity.

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Taxonomy, it's an art

Scientists have been using taxonomy systems for centuries, so there's no excuse to lag behind when it comes to organizing files. While folder systems can spiral out of control, taxonomy solutions provide a solid structure for companies to grow and dicover new possibilities and potentials. It's time to stop living in the dark ages of digital assets. 

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How digital asset management helps customer marketing

Most buyers will trust peer-to-peer recommendations over other forms of advertising, which is why you should let your customers speak for you. Customer marketing can drive your brand campaigns and let your brilliance be known. Here's how digital asset management can help you create your most effective piece of marketing colleteral: the customer case study.

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Bynder launches Drupal 8 integration

Drupal is a free open-source content management system (CMS) used to make websites and applications. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. It’s built for easily creating versatile, structured content and connecting powerful integration tools.

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4 key lessons from trustworthy brands

It's a great thing to be confident in your brand, but it's more important to be realistic. A trustworthy brand is going to keep your clients coming back to you, over your competitors. We've taken a look at some of the most reputable brands out there, and narrowed down some of the key principles of building a trustworthy brand

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Simplify e-Commerce with Salesforce Commerce Cloud and Bynder

Technology integrations are crucial for enabling business to provide the best experience for their customers across every touchpoint. Having technologies that work together not only benefits the customer, but also the users who are trying to get their products ‘out there’ on a daily basis.


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An introduction to event marketing

Event marketing can be very powerful to tell your brand’s story, create brand awareness, grow your network and of course generate new business. To kickstart the year I’m sharing some of my best practices for event marketing and share insights on how you can secure that coveted ROI for your event sponsorships.


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Chatbot dichotomy: reconciling AI with brand authenticity

As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?

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Top social media trends for brands that will take over 2017

2017 is the year to boost your social strategy. In this blog post, we'll share the hottest social media tips that will help your brand optimize its online presence.

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