Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


5 alternative martech tools that will help you create amazing content

Every company has a unique marketing strategy. That's why you should explore your options and go beyond the biggest names to build a martech stack that’s right for your needs. Then, all you'll have to do is create amazing content and scale, scale away.

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Bynder launches Drupal 8 integration

Drupal is a free open-source content management system (CMS) used to make websites and applications. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. It’s built for easily creating versatile, structured content and connecting powerful integration tools.

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How e-Commerce is rebelling against tradition

To be successful in the e-Commerce industry, retailers have to stay on top of marketing trends and keep pace in the fast-changing digital content race. To reach the modern consumer, content marketing methods must depart from the conventional and embrace modern demands.

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How digital asset management can help your social media marketing

Instant cropping? Automatic resizing options for Facebook, Twitter, LinkedIn? A cloud-based storage solution for all your files? See why digital asset management is a social marketer's dream

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How digital asset management helps content marketers

Calling content marketers! Read here to find out how digital asset management can simplify everyday marketing operations, help your team collaborate efficiently and leave messy email threads firmly in the past.

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Digital asset management and email marketing

Email marketing is crucial to retention marketing; the ability to create emails quickly and efficiently is a key driving factor when cultivating customer loyalty. Digital asset management facilitates the efficient production of marketing emails that boost customer engagement.

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6 game-changing online marketing trends for 2017

As the year draws to an end, marketing teams worldwide assemble and take a glimpse into the upcoming game-changing trends. More content on even more channels and digital transformation are of course still on the menu, but what else does 2017 hold?


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4 steps to overcome your omnichannel marketing challenges

Digital marketing becomes even hard with the amount of channels to consider, each with their own unique requirements for content and messaging. “Omnichannel marketing” is here to stay and like many things in marketing, what began as a buzzword is now top of mind for brand teams of all sizes. 


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How to create your brand's social media strategy in 4 steps

Organizations all over the world struggle with building the right brand image on social media—arguably the most crucial marketing platform of our era. Every social media action you take should play a key role in achieving your wider business marketing goals on the desired platform.

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4 ways DAM should improve content marketing operations

Content marketing processes can always improve as digital audiences demand more and more content. With a DAM, the speed, collaboration, execution, and consistency of your content marketing can improve almost immediately.

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