At the Heart of Branding: OnBrand 2015 Key Takeaways
This year’s OnBrand conference was all about how brands can leverage new technologies to fuel their global branding efforts. But even with the onset of new technologies one thing hasn’t changed: branding still remains inherently human.
How a Moustache is Changing the Face of Men’s Health
A lesson in moustache branding from the Movember Foundation. Nicolas Deskos, Copywriter at Bynder, writes about the Movember brand in his guest post for VentureFizz.
Lidia Lüttin, CMO at Bynder, argues that humanizing your social starts with humanizing your brand in her guest post for Marketing Tech.
Aligning Branding and Marketing in a Global Enterprise
In this blog post, we take a look at the differences between branding and marketing, the trends in the current landscape and the challenges both departments are facing.
Google’s Brand Makeover: A Modern Logo for the Mobile Age
We take a look at how Google's new logo reflects its interactive and dynamic product range.
5 Tips For Startup Branding On A Budget
In his guest post for Barcinno, Nicolas Deskos, Copywriter at Bynder, gives his 5 tips for startup branding on a startup budget.
The Logi(c) Behind Logitech’s New Logo
We take a look at Logitech's attempts to stay relevant with a new logo and brand image.
Brand Recognition: 3 Tech Companies Who Nailed It
In today’s digital world, it’s more and more important for brands to stand out and develop a unique identity. Here's how 3 companies built a recognizable brand.
How to Market Your Brand From the Inside Out
How to market your brand inside your company. If you’re a brand manager, you know that enforcing consistent brand communication for your whole company is the most important aspect of your job. However, if you find yourself struggling, you just may be doing it wrong.
Trust is a vital component of human relationships, whether it is trust in our friendships, our financial advice, our business partners, or even the contents of our food.