The Top 5 Goals of Marketers for 2014
The Content Marketing Institute together with Marketing Profs recently released “B2B Content Marketing Report 2014: Benchmarks, Budgets, and Trends”. In it, they present the top 5 goals of marketers for 2014.
Content Marketing as the Beginning of Something New
Content marketing isn’t about you, the marketer - it’s about your website visitor, the prospective client. Business is no different than private interactions in that you always make a better first impression when you don’t talk about yourself the entire time. ...
Branding A Commodity
Brand consultants love a challenge, which is why, around a year ago, there was somewhat of a furor in our department when a well-known German toilet paper manufacturer called to book a consultation session...