Branding

Read on for expert insights into marketing, branding, and technology


At the Heart of Branding: OnBrand 2015 Key Takeaways

This year’s OnBrand conference was all about how brands can leverage new technologies to fuel their global branding efforts. But even with the onset of new technologies one thing hasn’t changed: branding still remains inherently human. 

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How a Moustache is Changing the Face of Men’s Health

A lesson in moustache branding from the Movember Foundation. Nicolas Deskos, Copywriter at Bynder, writes about the Movember brand in his guest post for VentureFizz.

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Humanizing Social

Lidia Lüttin, CMO at Bynder, argues that humanizing your social starts with humanizing your brand in her guest post for Marketing Tech.

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Aligning Branding and Marketing in a Global Enterprise

In this blog post, we take a look at the differences between branding and marketing, the trends in the current landscape and the challenges both departments are facing.

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Google’s Brand Makeover: A Modern Logo for the Mobile Age

We take a look at how Google's new logo reflects its interactive and dynamic product range.

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5 Tips For Startup Branding On A Budget

In his guest post for Barcinno, Nicolas Deskos, Copywriter at Bynder, gives his 5 tips for startup branding on a startup budget. 

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The Logi(c) Behind Logitech’s New Logo

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.

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Brand Recognition: 3 Tech Companies Who Nailed It

In today’s digital world, it’s more and more important for brands to stand out and develop a unique identity. Here's how 3 companies built a recognizable brand.

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How to Market Your Brand From the Inside Out

How to market your brand inside your company. If you’re a brand manager, you know that enforcing consistent brand communication for your whole company is the most important aspect of your job. However, if you find yourself struggling, you just may be doing it wrong. 

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Brand Trust

Trust is a vital component of human relationships, whether it is trust in our friendships, our financial advice, our business partners, or even the contents of our food.

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