Branding

Read on for expert insights into marketing, branding, and technology


Is Technology the Future of Fashion?

Fashion and technology are two of the most fast-paced industries out there. Fall behind, and you’re a goner. Technology is taking over every single part of our lives, but what happens when it joins forces with fashion? Learn more.

Read more

The Good, The Bad & The Branded

Here are three examples of travel branding done right (and wrong) in the digital age.

Read more

15 Branding Predictions for 2016

Where do branding professionals think the future of branding is heading? We asked 15 brand and marketing managers how they think branding will evolve in 2016.

Read more

At the Heart of Branding: OnBrand 2015 Key Takeaways

This year’s OnBrand conference was all about how brands can leverage new technologies to fuel their global branding efforts. But even with the onset of new technologies one thing hasn’t changed: branding still remains inherently human. 

Read more

How a Moustache is Changing the Face of Men’s Health

A lesson in moustache branding from the Movember Foundation. Nicolas Deskos, Copywriter at Bynder, writes about the Movember brand in his guest post for VentureFizz.

Read more

Humanizing Social

Lidia Lüttin, CMO at Bynder, argues that humanizing your social starts with humanizing your brand in her guest post for Marketing Tech.

Read more

Aligning Branding and Marketing in a Global Enterprise

In this blog post, we take a look at the differences between branding and marketing, the trends in the current landscape and the challenges both departments are facing.

Read more

Google’s Brand Makeover: A Modern Logo for the Mobile Age

We take a look at how Google's new logo reflects its interactive and dynamic product range.

Read more

5 Tips For Startup Branding On A Budget

In his guest post for Barcinno, Nicolas Deskos, Copywriter at Bynder, gives his 5 tips for startup branding on a startup budget. 

Read more

The Logi(c) Behind Logitech’s New Logo

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.

Read more