Branding

Read on for expert insights into marketing, branding, and technology


How Automation Fuels Creative

Learn the three ways in which automation powers creative, and how one stubborn copywriter learned to embrace technology in hopes of becoming better at solving users' problems.

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Will Pharma Lead Healthcare in the Digital Marketing Revolution?

As the digital landscape shifts and communities become more empowered by a wealth of information online, pharmaceutical companies should be striving to play a central role in the digital revolution of healthcare. Addressing how to engage and connect with newly-empowered customers, this post will show you how to adapt your marketing strategies to achieve your goals.

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Double-tap for Instagram's New Look?

Find out what we think about Instagram's new logo and updated user interface. 

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Master the Art of Fashion Branding

Fashion brands have many hurdles to overcome when it comes to distinguishing themselves online. Does your audience think about your brand as much as you’d like? Do they want and desire your clothes over your competitors? Are you communicating your brand story to the best ability? To help you overcome these challenges, we looked into how to stimulate consumer interest through effective communication and branding to ensure your brand isn't just a fleeting trend.


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Brands Making a Difference this International Women's Day

For International Women’s Day we celebrate the best girl power campaigns from our favorite brands.

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3 Travel Branding Trends to Watch in 2016

We take a look at three branding trends set to influence the world's fastest growing industry in 2016. 

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Is Technology the Future of Fashion?

Fashion and technology are two of the most fast-paced industries out there. Fall behind, and you’re a goner. Technology is taking over every single part of our lives, but what happens when it joins forces with fashion? Learn more.

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The Good, The Bad & The Branded

Here are three examples of travel branding done right (and wrong) in the digital age.

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15 Branding Predictions for 2016

Where do branding professionals think the future of branding is heading? We asked 15 brand and marketing managers how they think branding will evolve in 2016.

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At the Heart of Branding: OnBrand 2015 Key Takeaways

This year’s OnBrand conference was all about how brands can leverage new technologies to fuel their global branding efforts. But even with the onset of new technologies one thing hasn’t changed: branding still remains inherently human. 

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