Branding

Read on for expert insights into marketing, branding, and technology


Achieving brand clarity; it’s all in the anchor statement

An anchor statement is not only the basis to all good brand storytelling, but it can mean sink or swim for your brand clarity. Learn how to communicate what you do and why you do it with success by diving into our helpful tips and advice.

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5 branding lessons to learn from Pokemon

The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.

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N is the new icon – a Netflix original?

On June 20 Netflix introduced their new icon, a simple red capital ‘N’ icon on a black background. What does this mean for their original logo and even more, how does this influence their brand image?


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The World’s Most Valuable Brand: Apple’s Secret to Success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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How Automation Fuels Creative

Learn the three ways in which automation powers creative, and how one stubborn copywriter learned to embrace technology in hopes of becoming better at solving users' problems.

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Will Pharma Lead Healthcare in the Digital Marketing Revolution?

As the digital landscape shifts and communities become more empowered by a wealth of information online, pharmaceutical companies should be striving to play a central role in the digital revolution of healthcare. Addressing how to engage and connect with newly-empowered customers, this post will show you how to adapt your marketing strategies to achieve your goals.

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Double-tap for Instagram's New Look?

Find out what we think about Instagram's new logo and updated user interface. 

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Master the Art of Fashion Branding

Fashion brands have many hurdles to overcome when it comes to distinguishing themselves online. Does your audience think about your brand as much as you’d like? Do they want and desire your clothes over your competitors? Are you communicating your brand story to the best ability? To help you overcome these challenges, we looked into how to stimulate consumer interest through effective communication and branding to ensure your brand isn't just a fleeting trend.


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Brands Making a Difference this International Women's Day

For International Women’s Day we celebrate the best girl power campaigns from our favorite brands.

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3 Travel Branding Trends to Watch in 2016

We take a look at three branding trends set to influence the world's fastest growing industry in 2016. 

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