Branding

Read on for expert insights into marketing, branding, and technology


The best marketing conferences of 2017

Marketing & branding conferences and events are a great way to get your brand out there while making sure you stay up-to-date on marketing trends, predictions, best practices and creative inspiration. To help you in your quest for the best, we made a chronological overview of the best marketing conferences of 2017 across North America and Europe.. We’ve included when it is, where it is, a short summary, and number of attendees. We hope it helps you to get a grip on your marketing event calendar and make the most out of your event budget. In the event we missed a good one, please feel free to comment!

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Top social media trends for brands that will take over 2017

2017 is the year to boost your social strategy. In this blog post, we'll share the hottest social media tips that will help your brand optimize its online presence.

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Holiday countdown: 25 days of marketing with Bynder

Hate it or love it, but it’s time to dust off the old christmas balls, buy some new gifts and prepare yourself for the multi-day binge-eating fest we call Christmas. As we slowly approach this day we would like to bring some joy by providing you with some best practises  in marketing. Everyday we have a new tip or trick, handy tool, or just something very cool.


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6 game-changing online marketing trends for 2017

As the year draws to an end, marketing teams worldwide assemble and take a glimpse into the upcoming game-changing trends. More content on even more channels and digital transformation are of course still on the menu, but what else does 2017 hold?


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4 steps to overcome your omnichannel marketing challenges

Digital marketing becomes even hard with the amount of channels to consider, each with their own unique requirements for content and messaging. “Omnichannel marketing” is here to stay and like many things in marketing, what began as a buzzword is now top of mind for brand teams of all sizes. 


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Top 5 things to look forward to at DX Summit 2016

Returning for its second year, CMSWire's DX Summit promises to offer some of the best insights into the world of MarTech and digital customer experience. Here's an inside look at some of the event's most exciting features.

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Community building: The effect of third-space branding

We’ve been interacting—whether subconsciously or not—with the third space for much longer than we may have realized.

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Achieving brand clarity; it’s all in the anchor statement

An anchor statement is not only the basis to all good brand storytelling, but it can mean sink or swim for your brand clarity. Learn how to communicate what you do and why you do it with success by diving into our helpful tips and advice.

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5 branding lessons to learn from Pokemon

The formula of nostalgic brand + new tech has been driving Pokemon Go's hype. For all marketers and brand managers, it again proves the importance of investing in branding. Read more about the 5 lessons we can learn from Pokemon.

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N is the new icon – a Netflix original?

On June 20 Netflix introduced their new icon, a simple red capital ‘N’ icon on a black background. What does this mean for their original logo and even more, how does this influence their brand image?


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