Branding

Read on for expert insights into marketing, branding, and technology


Fashion x tech: branding’s hottest collaboration

Are fashion brands at risk of getting lost in the digital revolution? There is a lot that retailers, designers, and labels can learn from the tech world to ensure that they stay relevant in times to come.

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OnBrand '17 wrap up: the rise of brand activism

Highlights from the OnBrand '17: Beyond branding conference hosted in October, with key insights into the talks of Ben & Jerry's, Google, and 72andSunny.

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Best of OnBrand Magazine: A year in branding

From brand insights to in-depth interviews, OnBrand Magazine has had a busy year. Take a look at OnBrand's 2017 highlights ahead of the OnBrand: Beyond event taking place in Amsterdam on October 12.

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What's on at OnBrand '17

With 4 stages of content and over 40 speakers, we understand if you're finding it hard to make up your mind about how to get the most out of OnBrand '17. That’s why we’ve created a handy little guide to help pique your interest.

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Why advertising materials are the most effective marketing tool

More often than not, promotional items are practical things that are intended to be used on a regular basis. This includes items such as coffee cups, pens, notepads, and USB sticks. But how effective ARE promotional products as a marketing tool? ...

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Bynder's creative cloud connector: assets, instantly

Designers can now access their assets easily, from the convience of their Adobe CC programs. With drag and drop features, quick upload and download options and access to their DAM in just a few clicks, designers can cut the hassle, and spend more time on creativity.

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How digital asset management helps customer marketing

Most buyers will trust peer-to-peer recommendations over other forms of advertising, which is why you should let your customers speak for you. Customer marketing can drive your brand campaigns and let your brilliance be known. Here's how digital asset management can help you create your most effective piece of marketing colleteral: the customer case study.

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How digital asset management helps brand managers

Brand managers are the ultimate multi-taskers and strategists, working with different team members on a cohesive marketing plan to achieve maximum brand value. We've narrowed down 3 key things to help brand managers maintain brand success.

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4 key lessons from trustworthy brands

It's a great thing to be confident in your brand, but it's more important to be realistic. A trustworthy brand is going to keep your clients coming back to you, over your competitors. We've taken a look at some of the most reputable brands out there, and narrowed down some of the key principles of building a trustworthy brand

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OnBrand Magazine's State of Branding Report 2017

Our OnBrand 2017 State of Branding report is out! Modern tech holds promise for driving new leads - but marketers’ hesitation could result in missed opportunity.

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