Branding


Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.


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5 emerging trends in branded video

Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2019 and beyond.


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Lessons in logo design: Have we finally forgiven Instagram?

Two years ago, Instagram redesigned a once iconic logo, and not everyone was happy. 24-months later; have we forgiven them?


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How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova have created a global network of 11 million+ #NovaBabes with nothing more than Instagram. How did they do it?

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'Good design goes unnoticed'—the untold tale of two creatives

To celebrate Poetry and the Creative Mind Day, we talked to two of the most creative Byndies we know about great design, commerce versus art, and what makes them tick.

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Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand.

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Revealed: State of Branding report 2018

The results from the State of Branding report 2018 have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018.

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Commodity branding: How to create a world-famous brand with toilet paper

Most people will agree that toilet paper is one of the most boring products to market out there. But with a solid branding strategy, it's always possible to stand out from the crowd.


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5 brands showing the world how chatbots should really be done

See our selection of 5 brands that are revolutionizing how chatbots are used for digital marketing, customer service and branding in 2018.

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A brave new world: the story of brand activism and the audience who expects more

Brand activism sparks public conversation about pressing social issues and impacts a business' bottom line. But, who gets it right? Read on to discover more.


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