Branding


How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message.


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Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand.

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Revealed: State of Branding report 2018

The results from the State of Branding report 2018 have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018.

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Commodity branding: How to create a world-famous brand with toilet paper

Most people will agree that toilet paper is one of the most boring products to market out there. But with a solid branding strategy, it's always possible to stand out from the crowd.

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5 brands showing the world how chatbots should really be done

See our selection of 5 brands that are revolutionizing how chatbots are used for digital marketing, customer service and branding in 2018.

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A brave new world: the story of brand activism and the audience who expects more

Brand activism sparks public conversation about pressing social issues and impacts a business' bottom line. But, who gets it right? Read on to discover more.


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Brand management: The psychology behind brands we love

Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.


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5 branding blunders; 5 reasons to get a DAM

Discover a selection of five branding blunders that could've been avoided if they had just used a digital asset management system.

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Top fashion e-Commerce sites that make online shopping seamless

Discover the online fashion retailers that are revolutionizing the online shopping experience with their e-Commerce platforms.

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Fashion x tech: branding’s hottest collaboration

Discover what fashion can learn from the tech and digital asset management world to ensure that they stay relevant in times to come.

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