Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.
13 November 2018
3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand
06 July 2018
How to enhance your digital content with online feedback
With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.
19 June 2018
How to set your brand up for World Cup glory
11 June 2018
Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry
Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.
07 June 2018
5 emerging trends in branded video
Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2019 and beyond.
04 May 2018
Lessons in logo design: Have we finally forgiven Instagram?
Two years ago, Instagram redesigned a once iconic logo, and not everyone was happy. 24-months later; have we forgiven them?
24 April 2018
How to build a fashion empire on Instagram in 5 simple steps
19 April 2018
'Good design goes unnoticed'—the untold tale of two creatives
To celebrate Poetry and the Creative Mind Day, we talked to two of the most creative Byndies we know about great design, commerce versus art, and what makes them tick.
22 March 2018
Can branding be measured?
How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand.
20 March 2018
Revealed: State of Branding report 2018