Branding

Read on for expert insights into marketing, branding, and technology


Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand. 


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Revealed: State of Branding report 2018

The results from our 2018 State of Branding report have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018. 

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How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

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Commodity branding: How to create a world-famous brand with toilet paper

Brand consultants love a challenge, which is why, around a year ago, there was somewhat of a furor in our department when a well-known German toilet paper manufacturer called to book a consultation session...

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5 brands showing the world how chatbots should really be done

Many of today's brands are taking advantage of the latest developments in chatbot technology with some pretty impressive results. See our selection of 5 brands that are setting the gold standard for chatbots in 2018.

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A brave new world: the story of brand activism and the audience who expects more

Do you feel compelled to right the post-Brexit, post-Trump, and post-#metoo wrongs of today? If so, we're willing to bet that you also want the brands you engage with to feel a similar compulsion, right?

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Brand management: The psychology behind brands we love


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5 branding blunders; 5 reasons to get a DAM

Content is everywhere these days, and it's not always positive. See our selection of five branding blunders that could've avoided the bad press if they'd just used a DAM in the first place. 

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Top fashion e-Commerce sites that make online shopping seamless

Discover the online fashion companies that are revolutionizing the online shopping experience with their e-Commerce platforms, including Gucci, Lyst, and more. 

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Fashion x tech: branding’s hottest collaboration

Are fashion brands at risk of getting lost in the digital revolution? There is a lot that retailers, designers, and labels can learn from the tech world to ensure that they stay relevant in times to come.

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