Branding

Read on for expert insights into marketing, branding, and technology


Lessons in logo design: Have we finally forgiven Instagram?

It was the redesign that broke the internet.

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How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova has created a global network of 11 million+  #NovaBabes with nothing more than Instagram. How did they do it? 

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'Good design goes unnoticed'—the untold tale of two creatives

Today is Poetry and the Creative Mind Day—the perfect opportunity to either create something, or, failing that, celebrate the ability to do so in others.

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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message. 

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Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand. 


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Revealed: State of Branding report 2018

The results from our 2018 State of Branding report have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018. 

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How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

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Commodity branding: How to create a world-famous brand with toilet paper

Brand consultants love a challenge, which is why, around a year ago, there was somewhat of a furor in our department when a well-known German toilet paper manufacturer called to book a consultation session...

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5 brands showing the world how chatbots should really be done

Many of today's brands are taking advantage of the latest developments in chatbot technology with some pretty impressive results. See our selection of 5 brands that are setting the gold standard for chatbots in 2018.

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A brave new world: the story of brand activism and the audience who expects more

Do you feel compelled to right the post-Brexit, post-Trump, and post-#metoo wrongs of today? If so, we're willing to bet that you also want the brands you engage with to feel a similar compulsion, right?

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