Branding


How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.


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The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.


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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.


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How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. Read on to find out how you can get your marketing tactics right.

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.


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5 emerging trends in branded video

Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2018 and beyond.

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Lessons in logo design: Have we finally forgiven Instagram?

Two years ago, Instagram redesigned a once iconic logo, and not everyone was happy. 24-months later; have we forgiven them?


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How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova have created a global network of 11 million+ #NovaBabes with nothing more than Instagram. How did they do it?

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'Good design goes unnoticed'—the untold tale of two creatives

To celebrate Poetry and the Creative Mind Day, we talked to two of the most creative Byndies we know about great design, commerce versus art, and what makes them tick.

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