Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.
30 May 2019
Ready for a rebrand?
07 November 2016
The dangers of inconsistent branding
Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.
02 May 2019
Consumers share their priorities and pet peeves when engaging with brands
In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.
08 April 2019
#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines
Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.
30 August 2017
Does your brand manager have these 5 essential skills?
Brand management is vital to the success of any organization. In this WebDAM blog, learn the 5 essential skills required to be an elite level brand manager.
15 February 2018
Brand management: The psychology behind brands we love
Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.
15 November 2018
The world’s most valuable brand: Apple’s secret to success
Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.
11 February 2019
How to make external creative collaboration easier
Making it easy for creative partners and in-house teams to collaborate is a best practice and Bynder makes it easy. Click to find out how.
28 January 2019
2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer
From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.
05 December 2018
How to deliver a winning customer experience in 2019
World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.