Branding


Ready for a rebrand?

Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.


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The dangers of inconsistent branding

Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.


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Consumers share their priorities and pet peeves when engaging with brands

In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.


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#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines

Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.


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Does your brand manager have these 5 essential skills?

Brand management is vital to the success of any organization. In this WebDAM blog, learn the 5 essential skills required to be an elite level brand manager.


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Brand management: The psychology behind brands we love

Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.


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The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


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How to make external creative collaboration easier

Making it easy for creative partners and in-house teams to collaborate is a best practice and Bynder makes it easy. Click to find out how.


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2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer

From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.


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How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.


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