Branding

Read on for expert insights into marketing, branding, and technology


How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway that brands will need to stay on top of in the new year. 

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The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human. 

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If you need to ask where an asset is, you've got a problem

Accessing and distributing digital content quickly is a frequent problem faced by many modern brands today. Your audience is hungry for more, and you deserve to deliver. 

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Remote Week is back: Why not step out of the office with us?

For the second year running, Bynder is closing all 7 of its global offices for a week and going remote. With our newly expanded team including Webdam, we're determined to make it an even bigger success than last year. Join us and let's make it a global movement for #remoteday on August 3rd!

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How to enhance your digital content with online feedback

With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this. 

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How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. But how to get your marketing tactics right?

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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5 emerging trends in branded video

Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2018 and beyond.  

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Lessons in logo design: Have we finally forgiven Instagram?

It was the redesign that broke the internet.

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