Branding

Read on for expert insights into marketing, branding, and technology


How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. But how to get your marketing tactics right?

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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5 emerging trends in branded video

Video is the future of content marketing. Stay on top of the key trends shaping branded video in 2018 and beyond.  

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Lessons in logo design: Have we finally forgiven Instagram?

It was the redesign that broke the internet.

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How to build a fashion empire on Instagram in 5 simple steps

Fashion Nova has created a global network of 11 million+  #NovaBabes with nothing more than Instagram. How did they do it? 

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'Good design goes unnoticed'—the untold tale of two creatives

Today is Poetry and the Creative Mind Day—the perfect opportunity to either create something, or, failing that, celebrate the ability to do so in others.

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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message. 

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Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand. 


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Revealed: State of Branding report 2018

The results from our 2018 State of Branding report have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018. 

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How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

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