Brand Management

13 May 2016
Changing Along with the Digital Marketing Landscape
Predicting what will win in the digital marketing world of the future. How embracing change and getting better processes in place will be our best chance.
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17 December 2015
15 Branding Predictions for 2016
15 branding predictions from marketing and brand managers on how branding will evolve in 2016.
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07 November 2015
Bynder's Story
How Bynder went from a Digital Asset Management vendor to a branding automation solution that no brand manager can be without.
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05 October 2015
Brand Consistency in the Digital age
How do you maintain a consistent brand in the digital age?
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15 September 2015
Aligning Branding and Marketing in a Global Enterprise
We take a look at the differences between branding and marketing and how they can be aligned. Click here to read.
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10 July 2015
Brand Recognition: 3 Tech Companies Who Nailed It
Brand recognition: How 3 tech companies developed a unique brand identity.
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28 July 2015
The Logi(c) Behind Logitech’s New Logo
We take a look at Logitech's attempts to stay relevant with a new logo and brand image.
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08 July 2015
Branding Automation: Case Study
Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.
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03 July 2015
How does branding automation create value for your brand?
With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.
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29 June 2015
What Is All the Fuss About Branding Automation?
Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.
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