Brand Management


Syncing creative and technology for brand consistency

Creative and technology are linked now more than ever when it comes to branding challenges across digital platforms, but how do we make them properly connected?


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How Automation Fuels Creative

Learn the three ways marketing automation can power better creative for brands, agencies, or anyone looking to broaden their creative capacity.

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Changing Along with the Digital Marketing Landscape

Predicting what will win in the digital marketing world of the future. How embracing change and getting better processes in place will be our best chance.

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15 Branding Predictions for 2016

15 branding predictions from marketing and brand managers on how branding will evolve in 2016.

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Bynder's Story

How Bynder went from a Digital Asset Management vendor to a branding automation solution that no brand manager can be without.


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Brand Consistency in the Digital age

How do you maintain a consistent brand in the digital age?

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Aligning Branding and Marketing in a Global Enterprise

We take a look at the differences between branding and marketing and how they can be aligned. Click here to read.


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Brand Recognition: 3 Tech Companies Who Nailed It

Brand recognition: How 3 tech companies developed a unique brand identity.


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The Logi(c) Behind Logitech’s New Logo

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.


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Branding Automation: Case Study

Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.

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