Brand Management

Predicting what will win in the digital marketing world of the future. How embracing change and getting better processes in place will be our best chance.

15 branding predictions from marketing and brand managers on how branding will evolve in 2016.

How Bynder went from a Digital Asset Management vendor to a branding automation solution that no brand manager can be without.

How do you maintain a consistent brand in the digital age?

We take a look at the differences between branding and marketing and how they can be aligned. Click here to read.

Brand recognition: How 3 tech companies developed a unique brand identity.

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.

Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.

With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.

Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.