Brand Management


Changing Along with the Digital Marketing Landscape

Predicting what will win in the digital marketing world of the future. How embracing change and getting better processes in place will be our best chance.

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15 Branding Predictions for 2016

15 branding predictions from marketing and brand managers on how branding will evolve in 2016.

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Bynder's Story

How Bynder went from a Digital Asset Management vendor to a branding automation solution that no brand manager can be without.


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Brand Consistency in the Digital age

How do you maintain a consistent brand in the digital age?

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Aligning Branding and Marketing in a Global Enterprise

We take a look at the differences between branding and marketing and how they can be aligned. Click here to read.


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Brand Recognition: 3 Tech Companies Who Nailed It

Brand recognition: How 3 tech companies developed a unique brand identity.


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The Logi(c) Behind Logitech’s New Logo

We take a look at Logitech's attempts to stay relevant with a new logo and brand image.

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Branding Automation: Case Study

Click here to read how branding automation helped AkzoNobel to maintain a consistent brand image in our case study.

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How does branding automation create value for your brand?

With Branding Automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place.

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What Is All the Fuss About Branding Automation?

Branding automation (BA) is a category of cloud-based software intended for use by brand management specialists. BA automates and streamlines day-to-day operations by making each stage in the content lifecycle - creation, cultivation and consumption - more efficient, standardized, and scalable.


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