Brand Management

Read on for expert insights into marketing, branding, and technology


The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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The Future of Marketing Resource Management

Marketing is changing at a rapid pace, and marketing technologies will play an even more prominent role in the way companies market their products and services. Luckily, cloud-based marketing resource management systems are just as dynamic as the industry itself. New capabilities and features are constantly being introduced.
In this blog post, we’ll explore some of the biggest marketing trends and how marketing resource management will facilitate these changes.

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How Automation Fuels Creative

Learn the three ways in which automation powers creative, and how one stubborn copywriter learned to embrace technology in hopes of becoming better at solving users' problems.

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Changing Along with the Digital Marketing Landscape

The only certainty in digital marketing moving forward is that things will change. After attending SearchLove Boston, Brian Kavanaugh predicts that the most innovative strategies and clever ideas will only make themselves known via structure, process, and technology. 

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3 Travel Branding Trends to Watch in 2016

We take a look at three branding trends set to influence the world's fastest growing industry in 2016. 

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The Good, The Bad & The Branded

Here are three examples of travel branding done right (and wrong) in the digital age.

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15 Branding Predictions for 2016

Where do branding professionals think the future of branding is heading? We asked 15 brand and marketing managers how they think branding will evolve in 2016.

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Bynder's Story

For SuperbCrew's Founder Story series, Chris Hall, Bynder CEO, shares his story of how Bynder started and where we are today.

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Brand Consistency in the Digital age

In a guest post for Cream Global, Paul Rowley, Head of Sales UK, shares his thoughts on how to maintain brand consistency in the digital age. 

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Branding Automation: Case Study

Read how branding automation helped global company, AkzoNobel, maintain a consistent brand image in our case study.

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