Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


15 Branding Predictions for 2016

Where do branding professionals think the future of branding is heading? We asked 15 brand and marketing managers how they think branding will evolve in 2016.

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Bynder's Story

For SuperbCrew's Founder Story series, Chris Hall, Bynder CEO, shares his story of how Bynder started and where we are today.

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Brand Consistency in the Digital age

In a guest post for Cream Global, Paul Rowley, Head of Sales UK, shares his thoughts on how to maintain brand consistency in the digital age. 

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Branding Automation: Case Study

Read how branding automation helped global company, AkzoNobel, maintain a consistent brand image in our case study.

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How does branding automation create value for your brand?

With branding automation, branding professionals can bring all of their tools together and control all stages of the content lifecycle in one place. Learn why branding automation is a must for your company. 

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What Is All the Fuss About Branding Automation?

Branding Automation is a big topic of conversation in the last few years. Check out what it can do for your company.

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3 Reasons Why Your Business Needs a Brand Management Solution

Every company selling a product or service is out there to market a brand, whether that company is a large multinational organization or a medium-sized business. This brand needs to be easily distinguishable from the competition, and create clearly identifiable, positive associations. A brand management portal will help you accomplish this. ...

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The Importance of Brand Consistency: Is Everyone Still On-Brand?

Brand consistency is the key to building a strong and powerful brand! Read more to ensure your business is branded consistency. 

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Workflow Management and What It Can Do for You (Part II)

In the first blog post of this series on managing workflows, I covered what workflow management is and what purpose such tools serve for marketing and brand managers. With this article, I would like to cover the best approach to defining workflows.

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Workflow Management and What It Can Do for You (Part I)

What is a Workflow? A workflow is essentially another word for a project’s “process”. Management of workflows refers to the management of the process of making use of corporate resources. For marketeers and brand managers, media production workflows refer specifically to the production of new digital media, editing existing content, and creating translations.

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