Brand Management


The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


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Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management software matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.


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5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art?

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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message.


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How Nautilus saves time and designs better with Bynder

Fitness giant Nautilus share their own experiences of using Bynder to manage their creative content. Creative director Michael Robinson explains how Bynder helped them save time and boost the productivity when producing content, while making it easier to share digital assets with stakeholders.

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Brand management: The psychology behind brands we love

Explore three concepts from psychology that explain why we love certain brands, and learn how to use these principles for your brand management efforts.


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Best of OnBrand Magazine: A year in branding

From examining famous brands to interviewing branding experts, OnBrand Magazine have had a busy year. Click to see what we've been up to.

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The world’s most valuable brands: how Amazon disrupted retail landscape

Discover how Amazon disrupted the retail landscape by delivering a seamless brand experience that compels its audience to stay loyal.

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How digital asset management helps PR

Digital asset management helps PR practitioners stay in control and achieve timely, agile marketing.


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The magic of tidying your digital files

Disorganized files and folders can add stress and time to your daily work life. Declutter with DAM to improve and strengthen your brand operations.


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