Brand Management

Read on for expert insights into marketing, branding, and technology


The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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Brand management software for dummies: Turn creative chaos into branding brilliance

Find out why brand management matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.

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If you need to ask where an asset is, you've got a problem

Accessing and distributing digital content quickly is a frequent problem faced by many modern brands today. Your audience is hungry for more, and you deserve to deliver. 

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5 ways to help your team be more creative

With an ever-increasing focus on the science of marketing, have we forgotten about the art? 

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What’s the DAM fuss? The benefits of digital asset management

Digital asset management can be a game-changer for many organizations. If you're holding back from investing in a solution that can optimize your workflows, read our rundown of the top benefits that might just help you with your DAM choices.

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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message. 

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How Nautilus saves time and designs better with Bynder

"The ROI of Bynder is seen in the time it saves us, the increased number of assets in circulation, and the improved productivity of our design operations."

Fitness giant Nautilus share their own experiences of using Bynder to manage their creative content. 


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Brand management: The psychology behind brands we love


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Best of OnBrand Magazine: A year in branding

From brand insights to in-depth interviews, OnBrand Magazine has had a busy year. Take a look at OnBrand's 2017 highlights ahead of the OnBrand: Beyond event taking place in Amsterdam on October 12.

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The world’s most valuable brands: how Amazon disrupted retail landscape

Discover how Amazon disrupted the retail landscape by delivering a seamless brand experience that compels its audience to stay loyal.

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