Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


How digital asset management helps customer marketing

Most buyers will trust peer-to-peer recommendations over other forms of advertising, which is why you should let your customers speak for you. Customer marketing can drive your brand campaigns and let your brilliance be known. Here's how digital asset management can help you create your most effective piece of marketing colleteral: the customer case study.

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4 key lessons from trustworthy brands

It's a great thing to be confident in your brand, but it's more important to be realistic. A trustworthy brand is going to keep your clients coming back to you, over your competitors. We've taken a look at some of the most reputable brands out there, and narrowed down some of the key principles of building a trustworthy brand

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How digital asset management helps content marketers

Calling content marketers! Read here to find out how digital asset management can simplify everyday marketing operations, help your team collaborate efficiently and leave messy email threads firmly in the past.

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How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

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Simplify e-Commerce with Salesforce Commerce Cloud and Bynder

Technology integrations are crucial for enabling business to provide the best experience for their customers across every touchpoint. Having technologies that work together not only benefits the customer, but also the users who are trying to get their products ‘out there’ on a daily basis.


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Digital asset management and SEM

Digital asset management is an essential tool for any marketing department and can aid any aspect of your marketing strategy. This post will concentrate on how digital asset management can assist in search engine marketing—including both search engine optimization and search engine advertising.

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Digital asset management and email marketing

Email marketing is crucial to retention marketing; the ability to create emails quickly and efficiently is a key driving factor when cultivating customer loyalty. Digital asset management facilitates the efficient production of marketing emails that boost customer engagement.

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What’s the DAM fuss? The benefits of digital asset management

Digital asset management can be a game-changer for many organizations. If you're holding back from investing in a solution that can optimize your workflows, read our rundown of the top benefits that might just help you with your DAM choices.

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Holiday countdown: 25 days of marketing with Bynder

Hate it or love it, but it’s time to dust off the old christmas balls, buy some new gifts and prepare yourself for the multi-day binge-eating fest we call Christmas. As we slowly approach this day we would like to bring some joy by providing you with some best practises  in marketing. Everyday we have a new tip or trick, handy tool, or just something very cool.


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How to track DAM engagement the right way

Proving your DAM return on investment takes more than a simple ROI calculator. It requires an understanding of how to gather data, how to build smart, snappy infographic-like reports, and most importantly an aptitude towards discovering and establishing the right KPIs. 


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