In today’s digital world, more and more companies are building brand awareness and engaging their audience through content creation. People are consuming digital media like never before and standing out from the crowd has never been more important.
In this short guide, we help you get the most out of your content, from the first draft to the first share.
Creating the right content for your brand isn’t easy. You can be an experienced wordsmith and still miss the spot, or a copywriting newbie and nail it. Here are some dos and don’ts to help you write awesome, shareable content for your brand.
Once you’ve determined your audience and the correct tone of voice, established a clear message in your copy and had it spell checked, it’s time for some content eye candy. Below are some tips on how to get your content ready for distribution:
Now that you’ve successfully completed both the content creation and cultivation stages, the last step in the content lifecycle is consumption. Even the most amazing piece of copy is worth nothing if it isn’t being read. If you want people to get to know you, you need to spread your content. How? Like this:
- Create an online presence on social media. Think Facebook for building your brand’s image and LinkedIn for more professional content sharing. If you’re looking for more online interaction and engagement with your followers, Twitter is the right tool for you. Want to be more visual? Become part of the Pinterest or Instagram communities.
- If you have a strong brand or simply a good product, make sure to reach out to influencers. Influencer marketing is relatively easy and affordable – if you do it the right way. Connect with industry experts or people with a big online presence, like social personalities or bloggers. If they like you and what you do, the chances are they’ll be more than happy to share your product or service with their followers.
- Go offline! Conferences, trade shows and other networking events are a great opportunity for you to share your branded marketing materials, such as brochures or product books.
A good piece of copy ends with a bang (also known as a call-to-action). So here’s ours: check out our branding automation white paper to find out more on how to streamline the creation, cultivation and consumption of your content.