Bynder Marketing Insights

What’s the DAM fuss? The benefits of digital asset management

Written by Nikki Chapman | 12 December 2016

Considering the multiple demands enfolded within today’s marketing role, it’s hardly surprising that more and more organizations looking to optimize their content across the entire asset lifecycle are turning to digital asset management (DAM) solutions. Able to streamline content processes; improve team agility, and increase brand value, the tool is a content marketing secret weapon loaded with an array of user benefits.

A good DAM solution eliminates any costly errors and inefficiencies caused by clumsy file management. From the creation of assets to the management, distribution, and storage of company collateral, DAM will help you to overcome the following modern marketing challenges.


Insecure storage

Offering collective security measures built around your data’s needs, DAM can ensure that your organization adheres to strict digital rights management (DRM) guidelines. Navigating outdated sharing methods—such as company email and unreliable transfer services—and supporting teams to establish effective user access permissions, digital asset management maps the usage rights regarding all of your digital assets.   

Spiralling costs

Enabling faster creation, retrieval, storage, and distribution of company content, digital asset management can improve your ROI by reducing the time to market of all campaigns. Do-it-yourself design templates for business cards, flyers, banner ads and other items cut both internal and external admin, design, and production costs while streamlined approval processes and improved asset reuse result in greater team efficiency.

Inconsistent branding

Circumventing the risks and costs associated with losing brand control, digital asset management facilitates the internal management of your brand’s corporate identity. In today’s modern omnichannel environment, maintaining brand consistency is a daily challenge, but by paving a clear path to corporate identity guidelines and thousands of on-brand digital assets, DAM provides secure global access to approved useable content.

Restricted agility

Eliminating the need to find and deliver assets via multiple locations, digital asset management provides authorized users 24/7 access to company collateral from anywhere in the world. Removing time-intensive file searches and the cost of recreating missing assets, DAM gives you an edge over your competition by facilitating swift asset review and approval processes so that you can get content to market faster; enhance team collaboration, and dedicate more time to valuable creative work that makes an impact.

These are just some of the benefits DAM can offer organizations of all sizes. However, many benefits are dependant upon the goals and aspirations set during a system’s integration. To discover more, download our free definitive guide to digital asset management and learn all there is to learn about DAM.