Bynder Marketing Insights

Read on for expert insights into marketing, branding, and technology


Content marketers: think like a Journalist

To gain consumer trust, today's brands need to have, integrity, personality, and a good story to tell. Is there anything that content marketers can learn by studying the strategies of journalists when trying to stay ahead of the curve? We think so!

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The guide to building a digital asset library taxonomy

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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How to stop sucking at managing your digital files

If everyone excelled at easily finding, sharing and using content when they need it most, then the digital asset management industry wouldn’t be expanding its global revenue to an almost five-billion dollar mark in the next three to five years. It’s an expensive problem to solve that many companies and individuals are making their life’s work. Yet are we actually any closer to making sure finding, sharing and using files is easy for everyone?

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Best of OnBrand Magazine: A year in branding

From brand insights to in-depth interviews, OnBrand Magazine has had a busy year. Take a look at OnBrand's 2017 highlights ahead of the OnBrand: Beyond event taking place in Amsterdam on October 12.

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3 steps to DAM migration

Migrating your digital assets from one DAM or storage system to another can be a daunting task. Here are three steps to make this process as streamlined as possible.

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What's on at OnBrand '17

With 4 stages of content and over 40 speakers, we understand if you're finding it hard to make up your mind about how to get the most out of OnBrand '17. That’s why we’ve created a handy little guide to help pique your interest.

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Top 5 uses of DAM for fashion

See how digital asset management helps fashion brands take control of their creative operations, getting content where it needs to go more efficiently.

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Digital Asset Management Training Resources

Not sure where to get started with your DAM initiative?  Here’s a shortlist of everything you need to do to get a digital asset management project up and running in no time. 

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Enterprise content management - a definition

Think you know your digital asset management from your enterprise content management? Both are an integral part of any large-scale content strategy, and although they may sound similar, it can be handy to recognize the differences between the two.

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A day in the life of a new hire

Starting a new job can be stressful. I caught up with new Copywriter Shaun after his first week at Bynder to see how he's been settling in.

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