Bynder Marketing Insights

Read on for expert insights into marketing, branding, and technology


The guide to Media Asset Management

Media asset management is software used for the storage, organization, and retrieval of media files such as video and images. Click to find out more


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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message.


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Can branding be measured?

How strong is your brand? We analyzed the biggest and best brands of today to discover the ingredients for a strong and successful brand.

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Revealed: State of Branding report 2018

The results from the State of Branding report 2018 have been revealed. Take an in-depth look at the current state of brand marketing to find out how today’s marketers aim to retain their competitive edge in 2018.

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Using DAM for digital preservation and nostalgia marketing

Nostalgia marketing is popular these days, so now more than ever it's important to make sure you keep hold of old content to inspire fresh ideas and repurpose old ones. See how digital asset management can help with digital preservation.


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How Nautilus saves time and designs better with Bynder

Fitness giant Nautilus share their own experiences of using Bynder to manage their creative content. Creative director Michael Robinson explains how Bynder helped them save time and boost the productivity when producing content, while making it easier to share digital assets with stakeholders.

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How digital asset management helps design teams

With a DAM tool, you can accelerate the design process by using a centralized place for all digital files and communication channels, so the whole team can work from the same page. Click to learn more about how digital asset management can help your design team work more efficiently.

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5 tips for preparing digital assets for ingest

Importing all your digital assets to a DAM doesn't need to be a hassle. Follow our top tips to make sure the upload process to a digital asset management system is plain sailing.


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Commodity branding: How to create a world-famous brand with toilet paper

Most people will agree that toilet paper is one of the most boring products to market out there. But with a solid branding strategy, it's always possible to stand out from the crowd.

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One step closer to the end of downloads

Bynder is big on integrations, and we're aiming to create a completely download-free digital asset lifecycle for our users in 2018.

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