Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


4 tips for freemium success

Freemium has been around for a while now, but it can be difficult to get it right. Discover some top tips to make your freemium product a success.

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Archival collections in digital asset management systems: Preservation

Digital preservation is making sure that your digital information remains accessible and usable over time. Find our how to preserve your digital files in a few easy steps.

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Take control of your digital assets with file-naming conventions

Your files deserve a worthy name—no one likes to be forgotten! Learn tips and tricks to make the most of your files by developing effective file-naming conventions for your digital assets.

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OnBrand '17 wrap up: the rise of brand activism

Highlights from the OnBrand '17: Beyond branding conference hosted in October, with key insights into the talks of Ben & Jerry's, Google, and 72andSunny.

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Optimizing your digital files for SEO

Discover the most effective ways to optimize your digital files for SEO purposes. 

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Stepping up security: Bynder forges ahead with GDPR compliancy

Bynder will start the process of becoming compliant with the General Data Protection Regulation (GDPR) by 25 May 2018. You can follow our timeline for when we will be releasing relevant documentation to help you along the process if you also decide to become GDPR compliant. 


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Content marketers: think like a Journalist

To gain consumer trust, today's brands need to have, integrity, personality, and a good story to tell. Is there anything that content marketers can learn by studying the strategies of journalists when trying to stay ahead of the curve? We think so!

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The librarian’s guide to building a taxonomy for digital asset management

Not sure where to get started when it comes to taxonomy and metadata? Check out our approach and associated exercises to start building a taxonomy for your organization, today! 

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How to stop sucking at managing your digital files

If everyone excelled at easily finding, sharing and using content when they need it most, then the digital asset management industry wouldn’t be expanding its global revenue to an almost five-billion dollar mark in the next three to five years. It’s an expensive problem to solve that many companies and individuals are making their life’s work. Yet are we actually any closer to making sure finding, sharing and using files is easy for everyone?

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Best of OnBrand Magazine: A year in branding

From brand insights to in-depth interviews, OnBrand Magazine has had a busy year. Take a look at OnBrand's 2017 highlights ahead of the OnBrand: Beyond event taking place in Amsterdam on October 12.

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