Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology


Navigating the Incomprehensible World of Martech

The ever-changing landscape of marketing technology doesn't have to be intimidating. We'll help you by guiding you through the fundamentals of aquiring the essential martech 'stack'.

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Bynder named a top DAM solution

We’re thrilled to announce that Bynder tops G2 Crowd’s 2017 ranking of digital asset management software solutions as a “High Performer” this year.

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How digital asset management helps brand managers

Brand managers are the ultimate multi-taskers and strategists, working with different team members on a cohesive marketing plan to achieve maximum brand value. We've narrowed down 3 key things to help brand managers maintain brand success.

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How digital asset management can help your social media marketing

Instant cropping? Automatic resizing options for Facebook, Twitter, LinkedIn? A cloud-based storage solution for all your files? See why digital asset management is a social marketer's dream

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4 key lessons from trustworthy brands

It's a great thing to be confident in your brand, but it's more important to be realistic. A trustworthy brand is going to keep your clients coming back to you, over your competitors. We've taken a look at some of the most reputable brands out there, and narrowed down some of the key principles of building a trustworthy brand

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3 ways to stay productive with mobile DAM

You and your colleagues are constantly on the go. Whether you’re running to an offsite meeting, attending a conference, or working from the comfort of your own home, your needs are more mobile than ever before. That’s why the folks here at Bynder are excited to announce the launch of our new mobile DAM app for iOS and Android devices. In your fast-paced day-to-day activities, you need to have immediate access to all your materials at any moment. And now, Bynder is empowering you to do just that.

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How digital asset management helps content marketers

Calling content marketers! Read here to find out how digital asset management can simplify everyday marketing operations, help your team collaborate efficiently and leave messy email threads firmly in the past.

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OnBrand Magazine's State of Branding Report 2017

Our OnBrand 2017 State of Branding report is out! Modern tech holds promise for driving new leads - but marketers’ hesitation could result in missed opportunity.

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Assets on the go: The secret of successful marketers

The way consumers use their mobile devices is shifting. Our lives become more flexible with “third space” locations and work-from-home options. Mobile digital asset management will be the next big step in making marketers’ lives on the go that much easier.
 

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Digital asset management - a definition

This guide was created to help introduce and explain the purpose and role of digital asset management (DAM) within an organization. Are you assessing whether or not to invest in digital asset management? Want to learn about what DAM is? Or, are you trying to determine if your existing digital asset management solution matches the needs of your organization? If so, then this guide is for you.

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