The world’s most valuable brand: Apple’s secret to success
Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.
3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand
Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.
Bynder as a Dropbox alternative
When you think “file storage,” chances are Dropbox and Google Drive are tools that spring to mind. They’re used by individuals and businesses alike, and it’s easy to get comfortable with these solutions just because it’s what you’re used to.
Bynder moving from strength to strength with a range of new updates
Bynder announced a range of new updates in Q3 2018 to cement its position as a leader in the digital asset management industry, releasing Advanced Analytics and a whole host of powerful integrations.
Why should you integrate your CMS with a DAM?
We probably don’t need to tell you that attention spans are low these days. For marketers, the attention of our audience is gold dust, and that gold dust is hard to keep hold of when we’re bombarded with content from all directions, and in increasingly inventive ways.
Brand management software for dummies: Turn creative chaos into branding brilliance
Find out why brand management matters, how to compare brand management software, and top tips for growing your brand with our book, Brand Management Software for Dummies.
Overheard at OnBrand '18: What the experts are saying about the state of branding
OnBrand'18 is done and dusted for another year, with talks from the likes of National Geographic, Amazon, and Uber giving us plenty of one-liners to mull over about the current and future state of branding, tech, and design. Check out the best of the bunch here.
Use analytics to track digital asset management engagement
Tracking and analyzing digital asset management engagement is a smart move. Learn how to establish your KPIs, build reports, and let the data prove your DAM ROI with Bynder Analytics.
Why focusing on core product innovation is best for our customers
The changing needs of our customers has always been a priority for us when growing Bynder. Considering our recent acquisition of Webdam too, we have decided to focus our combined resources on making our core product offerings even better, and discontinue our free DAM solution, Orbit.
Bynder Remote Week, the sequel-sequel: What did our employees think?
A few weeks on, we share our findings after asking our employees how they felt about Bynder Remote Week. Did working remotely make them more productive, or less? Was our tech stack up to scratch?