"The marketing technology (MarTech) landscape continues to evolve at a lightning speed, driven to a large extent by a vibrant ecosystem of new start-ups pushing, in some cases, seriously disruptive innovation. The truth is, very few companies really understand the modern marketing landscape. It’s evolving so rapidly, and thus finding a good explanation of how all the parts fit together is a challenge, to say the least [...]"

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Martech strategy how do you roll