Marketing Insights Blog

Read on for expert insights into marketing, branding, and technology

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Walking the intern mile with Richi, Bynder's events and PR intern

Fancy kick-starting your career as an Events and PR intern at Bynder? Join our team and get some hands-on startup experience. From day one, you’re shown how to realize your own strengths, inspired to share your ideas, and encouraged to make friends with your team and the organization as a whole. Klick here and read more about Richi's experience!


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Digital asset management and SEM

Digital asset management is an essential tool for any marketing department and can aid any aspect of your marketing strategy. This post will concentrate on how digital asset management can assist in search engine marketing—including both search engine optimization and search engine advertising.

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Digital asset management and email marketing

Email marketing is crucial to retention marketing; the ability to create emails quickly and efficiently is a key driving factor when cultivating customer loyalty. Digital asset management facilitates the efficient production of marketing emails that boost customer engagement.

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An introduction to event marketing: When people meet your brand

Event marketing can be very powerful to tell your brand’s story, create brand awareness, grow your network and of course generate new business. To kickstart the year I’m sharing some of my best practices for event marketing and share insights on how you can secure that coveted ROI for your event sponsorships.


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The best marketing conferences of 2017

Marketing & branding conferences and events are a great way to get your brand out there while making sure you stay up-to-date on marketing trends, predictions, best practices and creative inspiration. To help you in your quest for the best, we made a chronological overview of the best marketing conferences of 2017 across North America and Europe.. We’ve included when it is, where it is, a short summary, and number of attendees. We hope it helps you to get a grip on your marketing event calendar and make the most out of your event budget. In the event we missed a good one, please feel free to comment!

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The chatbot dichotomy: reconciling artificial intelligence with brand authenticity

As marketing strategies continue to evolve, one thing remains the same: brand humanization is crucial to connecting with consumers. But how do you establish authenticity as technology trends become increasingly artificial?

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What’s the DAM fuss? The benefits of digital asset management

Digital asset management can be a game-changer for many organizations, but if you're holding back from investing in a solution that can optimize your workflows, read our rundown of the top benefits that might just help you with your DAM choices.

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Top social media trends for brands that will take over 2017


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Holiday countdown: 25 days of marketing with Bynder

Hate it or love it, but it’s time to dust off the old christmas balls, buy some new gifts and prepare yourself for the multi-day binge-eating fest we call Christmas. As we slowly approach this day we would like to bring some joy by providing you with some best practises  in marketing. Everyday we have a new tip or trick, handy tool, or just something very cool.


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6 game-changing online marketing trends for 2017

As the year draws to an end, marketing teams worldwide assemble and take a glimpse into the upcoming game-changing trends. More content on even more channels and digital transformation are of course still on the menu, but what else does 2017 hold?


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