Instagram, the now Facebook-owned video and photo sharing platform will operate in the same way Twitter and Facebook does—by using an algorithm based feed.This means that Instagram feeds will be based on what users have previously liked and shared, similar to the explore section. Your Instagram feed will now be more personalized, a big shift from the reverse chronological order.
Instagram currently has about 400 million users, and according to the platform, users miss about 70% of the posts that show up in their feeds, which means they only see 30% of the content posted by the users and the brands they follow.
This new change will mean that brands need to dig deeper into what their customers' likes, interests, and follow-base are. This information is needed so that they can post relevant content which will be more likely to be shown in a user's feed.
What's more, Instagram is one of the newest advertising social media platforms for brands, and they need to think of it as such. So advertisers must give the new update the attention it deserves in order to maximize effectiveness.
Last year we wrote about the 15 Branding Predictions to Watch in 2016, and we are starting to see some of them come true:
Love it or hate it, this new algorithm feature will show just how popular your photo or video is.