How does digital content influence consumer product purchase decisions?

The consumer path to purchase is no longer linear. Customers experience your brand in a multitude of ways. The right content at the right time can make the difference between a customer choosing your brand over another brand.

This infographic showcases how content is experienced in micro-moments along the consumer’s path to purchase and how content can ultimately influence purchase behavior.

Take a look and you’ll see just how mission-critical content is to your brand’s impact.


Being ever-present in the mind’s eye of your consumer isn’t enough on its own. You also need to cut through the noise, adapt to market changes quickly, and be able to find and use fit-for-purpose content at a moment’s notice.

The “CPG marketer’s guide to creating more sales” will show you how.  Get the ebook.