Bynder Marketing Insights

How digital asset management can help your social media marketing

Written by Janelle Flemming | 28 March 2017

We all know that social media is great for contacting those closest to you; catching up, making weekend plans, or tagging friends in old school pictures, ah, the haircuts. But I’m sure you’ve noticed that it’s not just individuals who use social media for personal communication. Most businesses have social media pages too, capitalizing on the fact that social media marketing is the new way to communicate with customers. 

It can be tricky figuring out how to adapt your marketing collateral to social media platforms. Each medium may require a different approach to fit your company’s overall social media strategy. Content needs to be friendly, but not unprofessional, and, unlike a personal account, the tone has to be right—aligned with your brand, while attracting a wider audience.

Social media: not just for selfies

Nowadays, we’re overwhelmed by social media posts, so it’s important to choose the right media file to catch your audience’s attention. Moreover, the media (images, videos, etc.) has to fit your company’s personality and be suitable for each channel that you’re targeting. So, you may have unique files catered to multiple social media platforms that need to be stored simply and securely. Take Red Bull for example, who have launched successful campaigns on Facebook, Instagram, Google+ and Foursquare to name a few. In 2007, they opened the Red Bull Media House, a move that made Red Bull an innovator in content marketing and brand storytelling techniques:

....success equates to audience engagement. Audiences who are engaged in content and who find the content easy to access on the platforms that matter to them will then be eager for the next story

Red Bull Media House

Red Bull know that audience engagement techniques vary from platform to platform, which is why they are one of the most popular brands on social media.

Oh, and, social media isn't just for selfies, but feel free to use them if appropriate. Sometimes selfies can be oddly suitable for your social media marketing. Or, you know, if you casually happened to get in a great networking snap of oscar-selfie standards, you’ll want to make sure it’s shared on the right platforms to drum up followers and secure viral promotion. It's a good idea to store files in a secure but easy-to-find place, so you can easily use it when the occasion presents itself.  

Get viral responses to your social media content!

Using Bynder, any digital asset can be found in 7 seconds  

Your brand's online presence may require thousands of media files; ranging from video, audio, pictures, or even gifs and boomerangs. Digital asset management can help you organize all your social media files effectively through the taxonomy system. When uploading a file, the user can set a number of filters and tags that describe the image. So, when the social media marketer needs a picture from the staff summer party for an instagram post, they can search for ‘summer party’ 'pictures' in ‘2016’ and your DAM will find the files that fit that description. For a LinkedIn post, a marketer needs a picture from a specific conference event, so they can search with tags such as ‘conference, ‘october 2016’ ‘germany’ and find suitable images instantly. The ease with which social media marketers can find the files they need makes posting quicker, in spirit with the traditional purposes of social media—instantaneous, intimate communication.


If you prefer the au-natural look to your images, perhaps #NoFilter is required. But, if you do just want to add some extra touches, Bynder’s DAM makes image edits easier than ever. If an image for social media requires a change in color, the marketer can upload it to the workflow module on their portal and tag a designer. The designer can make the edits, and re-upload the asset for approval. Once the image has been approved, it is saved directly to the asset bank. The social media marketer can then use the image for paid ads or regular posts.

This not only helps getting the right image exactly the way you want it, but it also relieves the workload of the average marketer by streamlining internal communication.

Do my assets look big in this?

Digital assets, of course.

A social media marketer's nightmare can happen when you finally find the perfect image for your posts, only to find it has been stretched or altered once published. That’s why the resize option is such a neat feature. Bynder can automatically resize an image to the specifications of the social media platform. This will save 3-5 minutes per social media post. If you post multiple times per week, or even per day, this time saving can go a long way. If you want to download an image for Twitter, you can click the Twitter download option and your saved file will be resized (best size: 440x220). There’s also a handy built-in crop tool, which allows you to crop the original image and save it as a separate, edited version. No longer will you have to navigate paint, struggle with photoshop, or pester a designer. Resizing and cropping are just a click of a button.

Share this post if you’re all for effective social media marketing!

Our "DAM for the modern marketer" showcases how 10 key marketing roles better produce, manage, and share digital content with a DAM solution. Check it out to see why marketers love a search-driven, visual tool for content management.