Don’t worry; being a DAM influencer doesn’t require selfies, Snapchat filters, or being #blessed. What you do need to know is that no matter your position in your current company or team, you can lead a DAM project from start to finish.
Championing marketing technology and process improvements in your organization can be difficult if you don’t have the confidence or right mindset. DAM can be a pretty abstract concept to wrap your head around, so being able to explain its benefits to a team in an understandable and persuasive way can go a long way to getting buy-in among colleagues.
A DAM champion acts as an influencer of sorts within a company. Although you may find yourself faced with a limited budget, lacking an authoritative position, or struggling to get your voice across, don’t worry! Follow these five steps for collecting data when building a business case for DAM, while also learning how to become an influencer at your organization: Gather, know, connect, share, and lead.
Before building your case, you need to understand your current processes, systems, and people, but also, you need to start with cold, hard data:
An awesome list of DAM reading can be found at the DAM Directory. Not sure where to start? We suggest starting with these five:
Sign up for webinars, even if you’re not actually sure if you can attend—you’ll still get access to the valuable recording which you can view in your own time.
Where to find some helpful DAM webinars? A few good places to start:
There’s a number of ways to gain insights about your business processes:
Find your fellow DAM cheerleaders, supporters, and industry members who also want to spark change at your organization. Some ideas:
Gathering, knowing and connecting that data is the first part. You’ve also got to share your DAM knowledge with others.
Chart the path to DAM success at your organization by doing the following:
Gather, know, connect, share, and lead. These five actions act as a great guideline for building a business case for DAM at your organization, while also boosting your own influence and knowledge. Yet we all know people can be stubborn in shaking old habits, so championing change management and new digital initiatives at your company will require a bit of work on your part. The software is the easy part and, for some people, seeing is believing.
And finally, knowing whats on offer in the DAM market is an important part of building a business case. Click below to download the DAM Vendor Comparison Guide.