We’re now at the business end of the second edition of the Bynder x OnBrand magazine Video Awards, an initiative celebrating the best branded video content of 2017 and 2018.

The selection process has closed, and our judging panel is busy choosing a winner from our highly impressive, and quite eclectic, shortlist of 20. The prize includes tickets to Europe’s leading branding conference, #OnBrand18 in Amsterdam, and a juicy €2000 for travel and accommodation.

Make sure you’re following OnBrand Magazine on social media (@onbrandmag), as we’ll be announcing the winner on September 10. 

Would you like to join us at OnBrand? Our early bird ticket deal ends on September 7—snap yours up here.

We’re putting the spotlight on video marketing because it’s the star of the show, with no signs of burning out. A staggering 81% of brands are using the medium as a marketing tool—up from 63%, as reported in HubSpot’s 2017 survey—and consumers love it too; viewing an average of 1.5 hours per day, with 85% wanting more video content from brands. Not their favorite YouTube star or influencer, but brands!

Want to stay ahead of the curve? Check out our blog 5 emerging trends in branded video.

This selection was judged for their creativity, quality of production, storytelling, and branding—that is, how authentically and clearly the brand’s values and personality shone through. So, without further ado, please enjoy ticking off the shortlist below, and note that we’ve listed our picks in no particular order.

VELCRO®—Brand Hook & Loop 

 

Mathery—Advertising, Advertising, Advertising 

 

Victoria Shoes—Brand Reel 

 

Swatch—Valentine's Day Campaign 2018  

 

Oreo—Oreo Global Campaign 

 


École Polytechnique—A Lifetime of Science 

 

Veloretti—An Amsterdam Bicycle Story

 

Gucci—Hallucination 

 

Vodafone—Ready to Rock the Schools 

 

BMW—Be the One who Dares

 

Fila—Stan Lee 

 

Nike—KD XI

 

Nestlé—MEGA Ice Cream 

 

Tamburins 

 

Runarchy

 

Blue Dragon

 

Kolinial.no 

 

UVU—"Who am I?"

 

Uniplast

 

Ted Baker—Keeping up with the Bakers 

OnBrand'18 is fast approaching—grab your tickets now

OnBrand is the most on-trend gathering of the brightest minds in marketing, advertising, tech, and design. Every year CMOs, brand directors, and creative leaders come together in Europe’s international creative hub to discuss the trends set to shape the future of marketing.

Interested? Secure your spot at Europe's leading brand conference here