Articles by Shaun Morgan

Copywriter


Why digital transformation is an opportunity, not an obstacle

If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.


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#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines

Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.


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The world’s most valuable brand: Apple’s secret to success

Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.


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How to deliver a winning customer experience in 2019

World-leading research firm Forrester recently released their business Predictions for 2019, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.


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Bynder x Nationalmuseum Sweden: Future proofing over 190k assets for digital posterity

Bynder interviewed Rikard and Jenny from the Nationalmuseum Sweden to talk about their experience using Bynder, getting their thoughts on how the solution helped to modernize their content management efforts in the digital era.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.


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Overheard at OnBrand '18: What the experts are saying about the state of branding

Europe's leading branding conference, OnBrand, is done and dusted for another year, and talks from the likes of National Geographic, Amazon, and Uber gave us plenty of one-liners to mull over about the current and future state of branding, tech, and design. Check out the best of the bunch here.


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Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.


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Who's at OnBrand '18? Introducing the speakers...

Wondering who's speaking at OnBrand'18? From thought-leading CMOs to cutting-edge creatives, check out our teaser on Europe's leading branding conference, featuring speakers from Amazon, National Geographic, Uber, and more.


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How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. Read on to find out how you can get your marketing tactics right.

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