New 2020 State of Branding Report Shape the future of brand marketing

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Articles by Shaun Morgan

Copywriter


A new decade is upon us: what will be the trends and technologies to define branding and marketing in the 2020s? Discover more in our 2020 State of Branding report.


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Are you a direct-to-consumer brand? Learn how digital asset management can help you grow a future-proof brand fit for the digital era.


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One of Europe’s largest financial groups, Nordea, needed to work closer together across multiple markets and communicate a unified, unique, and consistent brand identity—with the goal of becoming "one Nordea" worldwide.


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Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.


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One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.


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De Heus, a global top-12 animal feed supplier, looked to Bynder to help scale smoothly while protecting their rich brand history as they expanded operations worldwide.


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Digitization and changing consumer habits demand new approaches to brand operations for manufacturing companies. See how digital asset management can help.


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See how world-leading Car-as-a-Service provider LeasePlan rely on Bynder to ensure brand content and campaigns are unified, controlled, and consistent across their 32 marketing subteams.


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See how a leading manufacturer of electric vehicle charging stations, EVBox, rely on Bynder to enable their ever-expanding partner network, boost brand consistency, and ultimately help accelerate their 'zero emission' mission.


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If companies aren’t open to embracing new technologies—despite the obvious risks—then it’s only a matter of time before they are left scratching their heads, wondering how they became the next Blockbuster, Sears, or any number of organizations that failed to keep pace with market shifts and changing consumer expectations.


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