Articles by Shaun Morgan

Copywriter

Shaun Morgan

Copywriter

The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.


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3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human. 

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Overheard at OnBrand '18: What the experts are saying about the state of branding

OnBrand'18 is done and dusted for another year, with talks from the likes of National Geographic, Amazon, and Uber giving us plenty of one-liners to mull over about the current and future state of branding, tech, and design. Check out the best of the bunch here. 

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Who's at OnBrand '18? Introducing the speakers...

Wondering who's speaking at OnBrand'18? From thought-leading CMOs to cutting-edge creatives, check out our teaser on Europe's leading branding conference, featuring speakers from Amazon, National Geographic, Uber, and more.

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Big data x DAM Analytics: A recipe for some much-needed clarity on content quality

Digital asset management analytics is now a feature within Bynder, helping marketers measure content performance, prove ROI, and ultimately unlock the data you need to discover your winning assets.

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How to set your brand up for World Cup glory

With half the world's population set to tune into the 2018 FIFA World Cup, it spells one of the world's biggest marketing opportunities for brands. But how to get your marketing tactics right?

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Video gaming & DAM: Boosting marketing XP in a multi-billion dollar industry

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message. 

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Top tech tools to spark your marketing team’s creativity

Struggling to get creative with your marketing? Our top tech tool picks have all the ingredients to get your marketing team collaborating and creating content that'll certainly catch the consumer eye. 

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Big data & DAM: A power partnership for your content strategy

Big data demands big content. Find out why digital asset management gives marketers the helping hand their content strategy sorely needs


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How to make sure your brand is always consistent

Brand consistency is the key to building a strong and successful brand. See how you can make sure your brand is always sending out the right message. 

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