Articles by Nikki Chapman

Former Head of Copy


5 free content marketing tools you should be using

Discover some of the best free tools, that can improve your content marketing strategy. Read more, now.

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Lessons in logo design: Have we finally forgiven Instagram?

Two years ago, Instagram redesigned a once iconic logo, and not everyone was happy. 24-months later; have we forgiven them?


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A brave new world: the story of brand activism and the audience who expects more

Brand activism sparks public conversation about pressing social issues and impacts a business' bottom line. But, who gets it right? Read on to discover more.


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Fashion x tech: branding’s hottest collaboration

Discover what fashion can learn from the tech and digital asset management world to ensure that they stay relevant in times to come.

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The world’s most valuable brands: how Amazon disrupted retail landscape

Discover how Amazon disrupted the retail landscape by delivering a seamless brand experience that compels its audience to stay loyal.

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What’s the DAM fuss? The benefits of digital asset management

Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.


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Community building: The effect of third-space branding

The rise of third-space branding is lead by Starbucks, but how did they create a community around their brand? Read our blog post now and discover how.

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Achieving brand clarity; it’s all in the anchor statement

Your anchor statement can help you to achieve brand clarity, but how do you create the perfect elevator pitch? Read Bynder's blog post now and discover how.

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Will Pharma Lead Healthcare in the Digital Marketing Revolution?

Will Pharma Lead Healthcare in the Digital Marketing Revolution? Read the new Bynder blog post and discover how to connect with a digitally-empowerd audience.

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[Video Interview] The Importance of Customer Satisfaction

Bynder's COO, Martine Niermans, explains why we always strive to create a healthy and balanced customer relationship. Click here to watch.


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